Stay updated with the latest e-commerce trends, insights, and company news from our team of experts.
Adobe Commerce as a Service removes upgrades, boosts performance with Edge Delivery Services and embedded AI, and lowers TCO—freeing teams to focus on growth.
This week marks 6 years since Tom&Co launched our very first website for Topps Tiles 🎉 That initial project was a complete user experience makeover, including a move to Adobe Commerce. We improved n
We’re thrilled to celebrate Antonia Wordie, who has been with Tom&Co for the past six months as our Ecommerce Trading Manager, working exclusively on our exciting client, Sanderson Design Group. Duri
What a night at the 2025 E-Commerce Awards! 🥂 We’re proud to share that Tom&Co took home Silver for Best Ecommerce Agency, recognised for our work in B2B with the launch of the Sanderson Design Grou
Our very own Clare Kelly, will be hosting a panel at eCommerce Expo & Technology for Marketing, the UK’s leading event for the eCommerce and MarTech communities, taking place on 24–25 September 2025 a
We had a brilliant time at Ecom Collab Club this week; a fantastic session diving into promotional strategies ahead of BFCM. Always great to connect with fellow e-commerce minds, swap ideas, and leave
We are delighted to announce the return of Elena Osichkina from maternity leave - and her well-earned promotion! Elena has stepped into a new leadership role, now heading up our Retainer Project Mana
The secret is out! We’re excited to share that the brand-new Sanderson Design Group plc. Trade Site is now live! This project has been an inspiring collaboration, and we want to celebrate the incredi
Our team had an absolutely cracking time at our summer party, sailing off to 'Mexico' in a canal for a feast of tacos, margaritas, and plenty of laughs – all despite the classic British weather! 🌮🍹
We recently completed a total site redesign for Millie's Cookies, bringing their iconic in-store experience online. The goal? To create a joyful, seamless online experience that reflects the magic of
Topps Tiles has been around since 1963, with over 300 stores nationwide. You might think they’d be resting on their laurels… but not a chance. They came to us with a clear goal: make their digital exp
Discover how Tom&Co transformed Millie's Cookies' website into a fast, playful, and personalised digital experience—boosting conversions, engagement, and making cookie lovers smile online.
A big thank you to the brilliant team at Mention Me for catching up with us! Always a pleasure to dive into conversations around brand advocacy, where your customers become your most powerful marketi
Hot off the press: the new Topps Tiles Trade website is live. 🔥 We’ve been proud partners with Topps Tiles since 2018, and now we’re excited to unveil the refreshed digital hub built specifically wi
We’re proud to unveil the relaunch and rebrand of Oak Furniture Superstore - now relaunched as Oak&More 🪵✨ The new name is just the beginning. We’ve also given the website a major glow-up and focuse
Personalisation in eCommerce isn’t a nice-to-have, it’s a growth driver. When LeMieux wanted to create a more tailored, seamless shopping journey for their customers, they came to us with a vision:
B2B digital transformation? Easier said than done. 🚧 From messy product data to ERP chaos, internal resistance to CAPEX headaches most B2B brands hit a wall before they even start. In our latest bl
%20(1).png&w=3840&q=75)
Tom&Co is thrilled to be a finalist for Best E-commerce Agency at the 2025 eCommerce Awards—recognising our work with brands like LeMieux and Topps Tiles.
Is your eCommerce platform holding you back? If you're planning a site migration, or even just thinking about it—this case study is your essential guide. We partnered with eCommerce strategist 🧔🏻
What an inspiring day at Adobe Summit London 2025, so much AI-powered innovation on the horizon!We had a fantastic time attending alongside our client Oliver Bonas and exploring the exciting ways Adob
.webp&w=3840&q=75)
In the fast-moving world of e-commerce, personalisation is more than just a trend—it's an expectation. That's why premium equestrian brand LeMieux partnered with digital agency Tom&Co to create a uniq...
Digital transformation is no longer a 'nice to have' in B2B. It's the new standard. By 2025, 80% of B2B sales interactions are expected to happen online. But many B2B businesses are stuck—here's how t...
Discover how Tom&Co created a seamless, scalable Outfit Builder for LeMieux—enhancing personalisation, improving UX, and increasing AOV. See the strategy behind the custom shopping experience.
We had an incredible time at K:LDN 2025 this week! 🚀 As a digital agency working closely with ambitious eCommerce brands, events like these are invaluable. A few standout takeaways that really reson
We were delighted to join the myFUJIFILM team at this year’s annual conference — a truly energising few days surrounded by passionate people and great conversations. It was fantastic to connect with
Last week, our strategy team at Tom&Co had the pleasure of attending Mailchimp’s FWD event—and what a brilliant day it was! 📩✨ We heard from some of the best in the business on email marketing, cust
We’re excited and proud to finally shout about our work with the brilliant team at The Folio Society Ltd 📚✨ It was a total joy to help bring their new digital vision to life—combining beautiful des
Big news from Team Tom&Co! 🎉 We’re beyond excited to be named a finalist for Best eCommerce Agency at the eCommerce Awards 2025! 🏆 This recognition means the world to us. It’s a huge shoutout to o
We had a brilliant time at Meet Magento UK 2025 yesterday! 🙌 Our team—Founder Tom, Head of Strategy Thomas, Senior Account Strategist Tom (yes, really), and our newest Strategist Clare—headed to the
For decades, B2B brands thrived by staying behind the scenes—focusing on wholesale, bulk orders, and long-standing distributor relationships. But in today's digital-first economy, the rules have chang...
If only all our commutes to the station were this fun 🚶♀️🚎 The Tom&Co social took us on a brilliant ride around Tower Bridge, through the City, and back to London Bridge — all aboard a Pedibus. G
Just back from Config 2025 - Our Design team had a fantastic time at Figma Config 2025—hosted in London for the first time! There’s nothing like being in a room full of designers, makers, and curious
%20(4).png&w=3840&q=75)
E-commerce never sits still—and neither do we. With global online retail expected to hit $7.4 trillion by 2025, the landscape is changing fast. Today's shoppers expect immediate access, global reach,...
We’re incredibly proud to see our client LeMieux awarded a Royal Warrant by Appointment to His Majesty King Charles III — a true testament to the brand’s exceptional quality, craftsmanship, and dedica
I’ve recently completed the Adobe Target and Adobe Analytics Foundations courses, building a strong foundation in A/B testing, personalisation, and data-driven insights 📈 These tools are central to
Great to be at IRX (InternetRetailing Expo) this year — a fantastic opportunity to connect with industry leaders, partners, and fellow innovators shaping the future of retail. 🚀 A special shoutout t
Our Head of Strategy, Thomas Dee, along with two of our Senior Account Strategists, Clare Kelly and Tom Cummings, will be heading to IRX 2025 tomorrow at the NEC Birmingham. We’re looking forward to
Online shopping doesn’t have to be boring—just ask Oliver Bonas. We partnered with the team to bring the same energy and experience from their stores into the digital world. Using headless architectu
We’re excited to share that our Senior Account Strategist, Clare Kelly, will be speaking at The Women's Domain: Retail & Ecommerce Unlocked event, hosted at Patchwork's offices — alongside speakers fr
The Tom&Co team were thrilled to welcome the Yotpo crew to our office last week for a deep dive into everything new with their loyalty and reviews features. Last year, we launched Biscuiteers with Yo
We partnered with iconic UK furniture brand Barker and Stonehouse to give their digital presence a serious upgrade — and the results speak for themselves: 📈 +81% Revenue | +78% Transactions | +89% U
For B2B brands expanding into D2C, your tech stack isn't just infrastructure—it's your competitive edge. Here's how to build for scale from day one.
Celebrating a Decade of Digital Innovation with Oliver Bonas. Over the past 10 years, we've partnered with Oliver Bonas to transform their digital presence, achieving remarkable milestones: 📈 +290
.png&w=3840&q=75)
In 2025, winning in e-commerce means winning on customer experience. Tom&Co explores how forward-thinking brands are treating experience as a product itself across the full customer journey.
Personalisation in e-commerce isn't new — but the way it's being done is changing fast. We're now deep into the era of hyper-personalisation — tailoring the entire online shopping experience in real t...
April 2025 focuses on GraphQL enhancements powering headless storefronts and composable architectures—accelerating migration to Adobe’s new Storefront.
Adobe Commerce as a Cloud Solution: The Future of eCommerce 🛍️💻 Adobe's latest announcement introduces Adobe Commerce as a cloud-based solution, revolutionising the eCommerce landscape. This adva
Our design team stepped away from screens and wireframes for a day to focus on continuous improvement—and ended up spinning their creativity in a whole new way… literally! 🎨🌀 After a hands-on works
From showroom to screen: Discover how Tom&Co transformed Barker and Stonehouse with headless technology, AI-powered search, and ongoing CRO to create a seamless digital experience.
.png&w=3840&q=75)
Adobe Commerce (Magento) is going full cloud mode. This isn't just another tech upgrade — this is a seismic shift towards a future where scalability, flexibility, and ease of use take centre stage.
Exciting news for eCommerce! Following Adobe’s announcement, the Tom&Co team is eager for the launch of Adobe Commerce as a Cloud Service —a significant step forward for merchants seeking scalability,
Always a pleasure spending time and talking everything Trustpilot and ecommerce with Tom McCaul and Jakub Halva from our partners Tom & Co. These guys gave me my first job in ecommerce and I’ll never
I’m delighted to share that I’ve started a new position as eCommerce Manager at Tom & Co. Having worked mostly in-house, I’m looking forward to taking on a new challenge and working on an exciting pro
Standing out in a crowded e-commerce landscape isn't easy, but Oliver Bonas, supported by Tom&Co, has proven how smart digital strategy and customer-centric innovation can drive exceptional growth.
We’re excited to have Clare Kelly join us as an E-commerce Account Strategist. With a wealth of experience in digital strategy, e-commerce growth, and brand transformation, Clare has worked with top n
It was great to connect with our Adobe partner manager Emily Higgs, and talk all things e-commerce, innovation, and growth. Exciting things are on the horizon, and we can’t wait to see how this partne
New Website Launch: Serenova is Live! 🌿 We are excited to announce a top-notch e-commerce launch. This time, we’ve partnered with Serenova to create a website that makes shopping for wellness prod
For the past decade, Biscuiteers and Tom&Co have forged a partnership driving continuous innovation, AI-driven recommendations, and remarkable growth in the premium biscuit gifting market.
LeMieux's headless architecture seamlessly manages five retail and five trade websites through a single backend, supporting rapid expansion with 61% revenue growth and enhanced personalisation.
“Don’t sell, solve!” My personal mantra and the heart of genuine, value based consulting and long-term trusting relationships. Business transformation starts with giving yourself a wide mandate to
For over 80 years, Fujifilm has been synonymous with photography, helping people capture and preserve life's most cherished moments. MyFUJIFILM partnered with Tom&Co to re-platform onto Adobe Commerce...
Discover how Tom&Co helped Agent Provocateur achieve a 30% increase in conversion rates through headless Adobe Commerce (Magento) architecture and intelligent integrations.
Topps Tiles partnered with Tom&Co to transform their trade website, achieving 100% revenue increase and 1000% surge in trade website visits through advanced omnichannel capabilities.
We’re kicking off 2025 with some exciting news—Tom&Co has a new home! 🎉 We've moved just a stone’s throw away to a bigger and better office, and we had a real pinch-me moment when we saw our stunnin
If you’re looking for a fun way to kick off your Christmas celebrations, we highly recommend a competitive game of curling! It certainly broke the ice for us and had everyone in a merry mood. After cu
We’re proud to share our latest project: the relaunch of Oak Furniture Superstore! We’ve worked closely with their team to reimagine the online shopping experience from the ground up. Key Enhancement
We’re excited to share that Tom&Co recently relaunched the website for Field&Flower, your go-to destination for high-quality, sustainable meat! 🌍💚 The new site brings a fresh, user-friendly experi
We had a fantastic evening bringing our teams together to celebrate five incredible years of collaboration with Topps Tiles. It’s been truly rewarding to witness the brand’s growth, from launching the
Although Cornishware, with a heritage dating back to 1864, takes pride in its tradition and craftsmanship, they like to keep up with the modern times when it comes to their online strategy! Partnering
It was fantastic catching up with our partner, Gorgias! 🤝 Together, we have the pleasure of working with two incredible brands, Le Chameau and John Lobb. We’re thrilled about the opportunities ahead
Join us for breakfast and top Strategy Tips! 🥞🍳🍽️ This November, our Head of Strategy, Thomas, will join a panel hosted by Dotdigital, along with Adobe and The PHA Group They'll discuss how small,
An incredible evening in Mayfair for the eCommerce Awards! 🏆 We’re thrilled that our amazing client, Le Chameau, earned a well-deserved spot as a finalist for Fashion Apparel or Footwear eCommerce
We had a wonderful time at the NikeByYou event hosted by Loqate, a GBG solution. It was great to attend alongside our client Oliver Bonas. Thank you for having us Zach Buckley!
Tighter dependency control, CI/CD hygiene and vendor access reviews.
Invest in key rotation, secret hygiene and practical 2FA patterns.
CosmicSting highlighted the need for disciplined key and secret management.
2.4.7 advanced PCI DSS 4.0 readiness and improved platform stability.
A composable mindset with a focus on high-value verticals and outcomes.
Core platform security continued; Connected Cloud gained capabilities.
%20(1).png&w=3840&q=75)
The world of ecommerce is ever-evolving, and staying ahead of the curve can be tricky for online businesses. Our design team breaks down the latest trends to watch.
The charming tale of the Le Chameau wellington boot began in a seaside village in Normandy, France. 100 years later, we helped them revamp their website with remarkable results.
Security advisories and hardening guidance to keep stores safe.
June emphasised steady patching and safe upgrade momentum across stores.
If you've worked in web design for a while you probably remember designing sites in Adobe Photoshop. Now there are more options to choose from; one of these being Figma. We believe Figma is the best p...
Where do you prefer to shop? Online or in-store? With the ever-growing popularity of eCommerce, it may be high time brands started to switch the focus onto perfecting their eCommerce strategy.
Released 14 March 2023, 2.4.6 focused on speed, scale and security.
Adobe Commerce (Magento) specialist site builders Tom&Co built a new system for Topps Tiles that's led to 21% year on year sales boost in Q4 alone.
Security updates landed across supported lines, including 2.4.5-p1.
Tom&Co and Oliver Bonas have been awarded B2C ecommerce Website of the Year in the European E-commerce Awards, recognizing excellence in digital commerce.
.png&w=3840&q=75)
Oliver Bonas worked with Tom&Co to achieve a remarkable 109% boost in revenue through a comprehensive website overhaul, as featured in Econsultancy.
2.4.5 focused on quality, security and faster GraphQL for modern headless builds.
Tom&Co shares their thoughts on being shortlisted for the prestigious UK Agency Awards Ecommerce Agency of the Year category.
.png&w=3840&q=75)
It was recently announced that Tom &Co had once again been shortlisted for Adobe Experience Maker Awards 2022 for 'The Maverick Awards' for our client Oliver Bonas.
A landmark release: mandatory PHP 8.1, OpenSearch by default, deep security hardening, and AsyncOrder for large-scale performance.
OpenSearch adoption, VBE clean-up, and a rapid response to a February zero-day.
Tom&Co has been featured in The Drum's Elite List, recognizing our position among the top digital agencies in the industry.
Tom&Co discusses the pros, cons and challenges of headless commerce on the Re:platform podcast, sharing insights from our extensive experience with headless implementations.
Tom &Co has had the most fantastic year in a multitude of ways. We have taken on some clients we would have once dreamt of working with such as Time products, Bradshaw Taylor.
A quiet month focused on planning, testing, and preparing for Adobe Commerce 2.4.4.
Tom&Co, winners of multiple UK eCommerce Awards, share their 2021 journey and why entering awards is part of their strategy for success.
Adobe unified Magento Commerce and Adobe Commerce Cloud under the Adobe Commerce brand while retaining Magento Open Source. A defining strategic move.
.png&w=3840&q=75)
Join Tom&Co, Klevu and James Gurd for an in-depth discussion about headless commerce and its benefits for modern eCommerce businesses.
The Drum features Tom&Co's work with Topps Tiles, highlighting how we transformed their user experience and delivered exceptional results through strategic UX improvements.
Security focus with 2.4.3-p1 and 2.3.7-p2, CSRF mitigation and PHP 7.3 end-of-life pressure. Our guidance: plan upgrades as part of ongoing risk management.
.png&w=3840&q=75)
At Adobe, we're always inspired by the ways our customers are constantly innovating to transform digital experiences. Today, we're excited to announce the 2021 Adobe Experience Maker Awards winners.
