Adobe Commerce B2B Solutions

Transform your B2B operations with Adobe Commerce (Magento)'s industry-leading B2B platform. We've built sophisticated B2B portals for 100k+ trade customers, delivering exceptional growth and efficiency.

Proven B2B expertise

As Adobe Commerce (Magento) specialists, we've delivered sophisticated B2B solutions that serve over 100k+ trade customers across multiple industries.

100k+
B2B Customers Served
15+
Years B2B Experience
25+
B2B Projects Delivered
£1.3bn
B2B Revenue Processed
Topps Tiles

Trade Portal Excellence

Serving 100k+ trade customers with sophisticated B2B portal, exclusive pricing, and bulk ordering capabilities.

50% increase in online trade orders
LeMieux

Global B2B Portal

International B2B platform serving retailers and distributors with advanced account management and trade pricing.

40% increase in international B2B sales
Sanderson Design

Full B2B Portal

Complete B2B portal solution with advanced features for design industry professionals and trade customers.

Full B2B digital transformation

Adobe Commerce (Magento) B2B capabilities

Adobe Commerce (Magento) is the industry leader in B2B e-commerce, offering sophisticated features that transform how businesses buy and sell online.

Company Accounts

Hierarchical company structures with role-based permissions, approval workflows, and centralised account management for complex B2B organisations.

Custom Catalogues

Personalised product catalogues with customer-specific pricing, availability, and product visibility based on contracts and relationships.

Advanced Pricing

Sophisticated pricing rules including tier pricing, contract pricing, volume discounts, and dynamic pricing based on customer segments.

Quote Management

Complete quote-to-order workflow with approval processes, quote negotiations, and seamless conversion to purchase orders.

Bulk Ordering

Quick order tools, CSV imports, requisition lists, and reorder functionality to streamline high-volume B2B purchasing processes.

Enterprise Integration

Seamless integration with ERP, CRM, PIM systems, and third-party logistics providers for unified B2B operations.

B2B vs B2C: Understanding the difference

B2B e-commerce requires fundamentally different approaches than B2C. Adobe Commerce (Magento) excels in both, with specialised B2B features that address complex business requirements.

B2B Requirements

  • Complex pricing structures - Tier pricing, contract pricing, volume discounts
  • Multi-level approval workflows - Purchase approval chains and spending limits
  • Account management - Company hierarchies and role-based permissions
  • Bulk ordering capabilities - Quick order, CSV imports, requisition lists
  • Quote-to-order workflows - Negotiation processes and custom pricing
  • ERP integration - Real-time inventory, pricing, and order synchronisation

B2C Focus Areas

  • Marketing & conversion - SEO, personalization, promotions
  • Customer experience - UI/UX design, mobile optimisation
  • Payment processing - Multiple payment methods, security
  • Content management - Product information, media galleries
  • Social commerce - Reviews, ratings, social media integration
  • Analytics & tracking - Customer behaviour, conversion metrics

B2B2C: The best of both worlds

Adobe Commerce (Magento) enables sophisticated B2B2C strategies, allowing businesses to serve both trade customers and end consumers from a single platform. This hybrid approach maximises market reach and operational efficiency.

Unified Platform: Single Adobe Commerce (Magento) instance serving both B2B and B2C customers
Shared Inventory: Real-time inventory visibility across all channels and customer types
Flexible Pricing: Different pricing structures for trade and retail customers
Cross-Channel Insights: Comprehensive analytics across B2B and B2C operations
Discuss Your B2B2C Strategy

B2B2C Success Examples

Retail + Trade

Serving both retail customers and trade professionals with different pricing, catalogues, and purchasing processes.

Multi-Brand Strategy

Managing multiple brands with different target audiences from a single commerce platform.

Marketplace Model

Enabling third-party sellers while maintaining direct B2B relationships with key accounts.

Why Adobe Commerce (Magento) leads B2B e-commerce

Adobe Commerce (Magento) is recognised as the industry leader in B2B e-commerce, chosen by enterprises worldwide for its comprehensive feature set and proven scalability.

Industry Recognition

Consistently recognised by Gartner and Forrester as a leader in B2B commerce platforms, with proven enterprise-grade capabilities.

Enterprise Security

Built-in security features including PCI compliance, data encryption, and role-based access controls essential for B2B operations.

Proven Scalability

Handles billions in B2B transactions annually, with cloud infrastructure that scales seamlessly with business growth.

Native B2B Features

Purpose-built B2B functionality including company accounts, custom catalogues, and advanced pricing - no third-party extensions needed.

API-First Architecture

Headless commerce capabilities enable custom frontend experiences while maintaining powerful B2B backend functionality.

Global Capabilities

Multi-site, multi-currency, and multi-language support for international B2B operations across diverse markets.

Adobe Commerce B2B Topic Cluster

Related Adobe Commerce B2B Content

Expert B2B e-commerce solutions with Adobe Commerce for trade and wholesale businesses

Adobe Commerce B2BB2B E-commerceTrade PortalWholesale E-commerceB2B Solutions

Ready to transform your B2B operations with Adobe Commerce (Magento)?

Partner with London's leading Adobe Commerce (Magento) B2B specialists. With 15+ years of B2B experience and 100k+ trade customers served, we'll help you unlock the full potential of Adobe Commerce (Magento) for your business.

Adobe Commerce B2B Solutions | Leading B2B E-commerce Agency London | Tom&Co