Insights from the Tom&Co team.
Strategy, design and commerce thinking from the people we work with.
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Six brands, one platform: inside Sanderson Design Group's new trade site
Antonia Wordie, eCommerce Manager at Sanderson Design Group, on swapping a one-screen SKU portal for a trade platform customers can actually browse — and what the D2C sites change next.
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Beyond the big bang launch: how we design for constant growth
A launch is not a finish line. How we build for the years after it — fast foundations, an ideation board, and CRO data from Topps Tiles.
Tom&Co Team3 min read:quality(75))
LeMieux Insiders App: Redefining Community-Led Commerce
A Q&A with Jakub Halva, LeMieux (Interview by Tom&Co). Earlier this week, LeMieux launched the LeMieux Insiders app, a first-of-its-kind platform combining e-commerce, community and rewards.
8 min read:quality(75))
Purely Diamonds Shines Online with a Sparkling New Website
At Tom&Co, we love helping established brands evolve their digital presence. For Purely Diamonds, one of the UK's most respected bespoke jewellers, that meant reimagining their online experience from the ground up.
5 min read:quality(75))
Coffee & Clarity: AI, minus the hype
Coffee & Clarity is our small-group morning session for senior leaders — ten guests, no jargon, and a straight answer on what AI can do for your business.
Tom&Co Team2 min read:quality(75))
Why We're Excited About Adobe Commerce's Next Evolution
For many years we at Tom & Co have recommended Adobe Commerce to ambitious retailers looking for flexibility and power. But today we're excited to talk about a genuine step change: Adobe Commerce as a Service (ACaaS).
5 min read:quality(75))
Six years since our first Topps Tiles launch
Six years ago we launched our first site for Topps Tiles. Two award-winning platforms later, retail and trade finally sit under one roof.
Tom&Co Team2 min read:quality(75))
Antonia Wordie: six months on Sanderson
Six months in as Ecommerce Trading Manager, Antonia Wordie is driving ecommerce growth across Sanderson Design Group's portfolio of brands.
Tom&Co Team2 min read:quality(75))
Silver at the 2025 E-Commerce Awards
Tom&Co took Silver for Best Ecommerce Agency at the 2025 E-Commerce Awards, and our client The Folio Society was named Retailer of the Year.
Tom&Co Team2 min read:quality(75))
Clare Kelly hosts a CRO panel at eCommerce Expo
Clare Kelly hosts "The New Rules of Conversion" at eCommerce Expo & Technology for Marketing, 24–25 September 2025 at ExCeL London.
Tom&Co Team2 min read:quality(75))
A morning at Ecom Collab Club
We joined Ecom Collab Club this week for a session on promotional strategies ahead of BFCM, and came away with plenty to take into peak trading.
Tom&Co Team2 min read:quality(75))
Elena Osichkina is back — and promoted
Elena Osichkina returns from maternity leave as Senior Project Manager, heading up our Retainer Project Management team.
Tom&Co Team2 min read:quality(75))
The Sanderson Design Group Trade site is live
The new Sanderson Design Group Trade site is live — streamlined ordering, trade and client pricing views, and the whole portfolio in one place.
Tom&Co Team2 min read:quality(75))
Tacos, margaritas and a canal
Our summer party sailed off to 'Mexico' down a canal, with tacos, margaritas and the classic British weather to see out Q1 and Q2.
Tom&Co Team2 min read:quality(75))
Millie's Cookies, redesigned from the ground up
A total site redesign for Millie's Cookies: a gamified cookie customiser, smart search, gift messaging and same-day Click & Collect.
Tom&Co Team2 min read:quality(75))
Topps Tiles: trade doesn't have to be clunky
Topps Tiles went headless across 332 stores: +30% consumer revenue, trade revenue doubled, and conversion up from 0.7% to over 4%.
Tom&Co Team2 min read:quality(75))
The Sweet Spot: Crafting Millie's Cookies' Ultimate Digital Experience
Discover how Tom&Co transformed Millie's Cookies' website into a fast, playful, and personalised digital experience—boosting conversions, engagement, and making cookie lovers smile online.
4 min read:quality(75))
Catching up with Mention Me
A catch-up with the team at Mention Me on brand advocacy, word-of-mouth referrals at scale, and their new influencer platform.
Tom&Co Team2 min read:quality(75))
The new Topps Tiles Trade site is live
The new Topps Tiles Trade site is live, with split basket, add-to-basket from listing pages and stock availability in the header.
Tom&Co Team2 min read:quality(75))
Oak Furniture Superstore is now Oak&More
Oak Furniture Superstore has relaunched as Oak&More, with live chat, Trustpilot, lifestyle-led browsing and faster product search.
Tom&Co Team2 min read:quality(75))
Behind the seams of LeMieux's Outfit Builder
LeMieux wanted an outfit builder that could scale with the brand. Here's how we designed and delivered it, from UX strategy to architecture.
Tom&Co Team2 min read:quality(75))
We're Finalists! Best E-commerce Agency – eCommerce Awards 2025
Tom&Co is thrilled to be a finalist for Best E-commerce Agency at the 2025 eCommerce Awards—recognising our work with brands like LeMieux and Topps Tiles.
3 min read:quality(75))
Why B2B transformation stalls
The six blockers that stall B2B commerce transformation — product data, ERP, internal buy-in, CAPEX — and how to work past each one.
Tom&Co Team2 min read:quality(75))
A day at Adobe Summit London 2025
We attended Adobe Summit London 2025 alongside Oliver Bonas — agentic AI, journey orchestration and real-time generative content.
Tom&Co Team2 min read:quality(75))
Ten things to get right before you replatform
Ten considerations for managing a replatform, built with strategist James Gurd and grounded in LeMieux's 197% year-on-year revenue growth.
Tom&Co Team2 min read:quality(75))
Digital Commerce for B2B Brands: Overcoming the Roadblocks to Transformation
Digital transformation is no longer a 'nice to have' in B2B. It's the new standard. By 2025, 80% of B2B sales interactions are expected to happen online. But many B2B businesses are stuck—here's how t...
5 min read:quality(75))
Creating a Personalised Shopping Journey: How Tom&Co Delivered a Scalable Outfit Builder for LeMieux
In the fast-moving world of e-commerce, personalisation is more than just a trend—it's an expectation. That's why premium equestrian brand LeMieux partnered with digital agency Tom&Co to create a uniq...
4 min read:quality(75))
Three things we took from K:LDN 2025
Conversational AI, the limits of historic data, and why the handoffs between teams decide the customer journey. Our K:LDN 2025 takeaways.
Tom&Co Team2 min read:quality(75))
A few days with the myFUJIFILM team
A few days at the myFUJIFILM annual conference, including a standout session on preparing for peak with Tom&Co.
Tom&Co Team2 min read:quality(75))
Notes from Mailchimp FWD
Our strategy team spent a day at Mailchimp's FWD event, hearing from Joe Wicks, Tom Goodwin and Jamie Laing on retention and brand authenticity.
Tom&Co Team2 min read:quality(75))
The Folio Society goes live
Our work with The Folio Society is live — and the brand is a finalist for Retailer of the Year at this year's E-Commerce Awards.
Tom&Co Team2 min read:quality(75))
Finalists for Best eCommerce Agency
Tom&Co is a finalist for Best eCommerce Agency at the eCommerce Awards 2025 — credit to the team, and to the clients who trusted us.
Tom&Co Team2 min read:quality(75))
What we took from Meet Magento UK 2025
Attribution beyond last click, Adobe Commerce Optimizer without a replatform, and an honest panel on retail. Our Meet Magento UK 2025 notes.
Tom&Co Team2 min read:quality(75))
Why More B2B Brands Are Going Direct—And How to Do It Right
For decades, B2B brands thrived by staying behind the scenes—focusing on wholesale, bulk orders, and long-standing distributor relationships. But in today's digital-first economy, the rules have chang...
4 min read:quality(75))
A Pedibus around the City
The Tom&Co social took us around Tower Bridge, through the City and back to London Bridge, all aboard a Pedibus.
Tom&Co Team2 min read:quality(75))
The Smart Shop Revolution: AI & Composable Commerce with Adobe & Tom&Co
E-commerce never sits still—and neither do we. With global online retail expected to hit $7.4 trillion by 2025, the landscape is changing fast. Today's shoppers expect immediate access, global reach,...
3 min read:quality(75))
Our design team at Config 2025
Our design team is back from Figma Config 2025 — Make, Draw, Sites, and AI arriving as a quiet partner in the design process.
Tom&Co Team2 min read:quality(75))
LeMieux receives a Royal Warrant
LeMieux has been awarded a Royal Warrant by Appointment to His Majesty King Charles III — recognition of a brand built on craftsmanship.
Tom&Co Team2 min read:quality(75))
Shaun on attribution at IRX
At IRX, Shaun covered how LeMieux's measurement strategy contributed to triple-digit growth — and why most attribution models fall short.
Tom&Co Team2 min read:quality(75))
Emily adds Adobe Target and Analytics
Emily, our eCommerce Optimisation Manager, has completed the Adobe Target and Adobe Analytics Foundations courses.
Tom&Co Team2 min read:quality(75))
Come and find us at IRX 2025
Three of the team are at IRX 2025 at the NEC Birmingham — and LeMieux's Shaun Loughlin is speaking on attribution at 3:30pm.
Tom&Co Team2 min read:quality(75))
In-store energy, online: Oliver Bonas
How we brought the Oliver Bonas shop-floor experience online with headless architecture — and 123% year-on-year revenue growth.
Tom&Co Team2 min read:quality(75))
Clare Kelly on what belongs in your tech stack
Clare Kelly speaks at The Women's Domain: Retail & Ecommerce Unlocked on eCommerce tech stacks — what's essential and what's clutter.
Tom&Co Team2 min read:quality(75))
The Yotpo team came to see us
A day in the office with Yotpo on what's new in loyalty and reviews — plus how Biscuiteers is getting on with Yotpo Loyalty.
Tom&Co Team2 min read:quality(75))
Barker and Stonehouse: +81% revenue
Two years of work with Barker and Stonehouse: 81% more revenue, 78% more transactions, 89% more units purchased.
Tom&Co Team2 min read:quality(75))
The Tech Stack Blueprint: Building for Scale as a B2B Brand Entering D2C
For B2B brands expanding into D2C, your tech stack isn't just infrastructure—it's your competitive edge. Here's how to build for scale from day one.
3 min read:quality(75))
Ten years with Oliver Bonas
A decade of work with Oliver Bonas: 2,900% revenue growth, launches in Ireland and the US, and omnichannel that customers actually use.
Tom&Co Team2 min readThe Rise of Hyper-Personalisation in E-Commerce: Why Adobe Commerce (Magento) Developers Are Leading the Charge
Hyper-personalisation is the whole experience tailored in real time. What that takes on Adobe Commerce (Magento), and why the build team decides it.
4 min read:quality(75))
From discovery to delivery: why CX is the new battleground in eCommerce
Good products and a good-looking site are the entry fee now. The brands winning treat experience as a product in its own right.
Tom&Co Team4 min read:quality(75))
Adobe Commerce as a Cloud Service: what changes
Adobe is running Commerce as a managed service. What that changes for scale, updates and cost — and why Open Source and PaaS are not going anywhere.
Tom&Co Team5 min read:quality(75))
Our design team took a day at the wheel
A day away from screens for our design team: a workshop on refining how we work, then a go at the pottery wheel.
Tom&Co Team2 min read:quality(75))
How Tom&Co Gave Barker and Stonehouse a Digital Makeover
From showroom to screen: Discover how Tom&Co transformed Barker and Stonehouse with headless technology, AI-powered search, and ongoing CRO to create a seamless digital experience.
4 min readA new eCommerce Manager joins us
We've a new eCommerce Manager on the team, arriving from an in-house background — and a project we can't talk about yet.
Tom&Co Team2 min read:quality(75))
Graham Wilkinson dropped into the new office
Trustpilot's Graham Wilkinson visited our new office to talk reviews, eCommerce and the announcements from this week's Adobe Summit.
Tom&Co Team2 min read:quality(75))
A Decade of Digital Success: Oliver Bonas & Tom&Co's Journey with REVIEWS.io
Ten years, four rebuilds and 246,000 product reviews. How Oliver Bonas grew online with headless Adobe Commerce, REVIEWS.io and Bloomreach.
4 min read:quality(75))
Clare Kelly joins us as Account Strategist
Clare Kelly joins as an eCommerce Account Strategist, bringing work with Vollebak, Malin+Goetz, Sass & Belle and Tate Galleries.
Tom&Co Team2 min read:quality(75))
Catching up with Adobe
Time well spent with Emily Higgs, our Adobe partner manager, on eCommerce, innovation and where the partnership goes in 2025.
Tom&Co Team2 min read:quality(75))
Serenova is live
We've launched Serenova — subscriptions that run themselves, wellness coaches on hand, and navigation that doesn't test your patience.
Tom&Co Team2 min read:quality(75))
Biscuiteers and Tom&Co: a decade of eCommerce growth
Ten years, a headless replatform, a loyalty scheme worth £750K and a 97% lift in add-to-bag. How Biscuiteers has grown online with us.
Tom&Co Team4 min read:quality(75))
Global expansion, simplified: LeMieux's multi-site headless strategy
Ten storefronts, one backend. How headless let LeMieux launch five retail and five trade sites at once, with revenue up 61% year on year.
Tom&Co Team4 min read:quality(75))
Don't sell, solve
A mantra, and a way of working: find the real pain points first, then position the fix without flinching. How we approach DTC and B2B transformation.
Tom&Co Team2 min read:quality(75))
Capturing Memories: Replatforming MyFUJIFILM's Website to Adobe Commerce (Magento)
For over 80 years, Fujifilm has been synonymous with photography, helping people capture and preserve life's most cherished moments. MyFUJIFILM partnered with Tom&Co to re-platform onto Adobe Commerce...
3 min read:quality(75))
Agent Provocateur's New Website Increases Conversion Rate by 30%
Headless Adobe Commerce (Magento), Klevu search and an ERP integration — and a 30% conversion rate uplift for Agent Provocateur.
3 min read:quality(75))
Topps Tiles and Tom&Co: building B2B eCommerce that works
Trade revenue up 82%, conversion from 0.7% to over 4%. How we rebuilt Topps Tiles Trade around what trade customers actually do.
Tom&Co Team3 min read:quality(75))
Tom&Co has a new home
We've moved a stone's throw down the road to a bigger office — room for a growing team, a new Strategy and CRO function, and four January starters.
Tom&Co Team2 min read:quality(75))
Our Christmas party started on ice
Curling, then Archer Street, then a full house — how the team closed out a year of new clients and relaunches for long-standing ones.
Tom&Co Team2 min read:quality(75))
Oak Furniture Superstore, relaunched
A ground-up rebuild of the Oak Furniture Superstore shopping experience — cleaner browsing, navigation built for the range, and better imagery.
Tom&Co Team2 min read:quality(75))
Field&Flower, relaunched
A fresh, easier-to-shop site for Field&Flower, the sustainable meat brand sourcing responsibly and straight from British farmers.
Tom&Co Team2 min read:quality(75))
Five years with Topps Tiles
Both teams in one room to mark five years with Topps Tiles — a first headless build, omnichannel across 300+ stores, and some pasta-making.
Tom&Co Team2 min read:quality(75))
A new site for Cornishware
Cornishware's heritage dates to 1864. Its redesigned site adds shop-by-colour, personalisation and a gift registry, live in time for Black Friday.
Tom&Co Team2 min read:quality(75))
Catching up with Gorgias
Time with our partners at Gorgias, and what comes next for customer service at the two brands we share, Le Chameau and John Lobb.
Tom&Co Team2 min read:quality(75))
Breakfast, and the 1% that adds up
Our Head of Strategy joins Dotdigital, Adobe and The PHA Group for a breakfast panel on the 1% improvements that add up before Black Friday.
Tom&Co Team2 min read:quality(75))
Le Chameau, finalist at the eCommerce Awards
Our client Le Chameau was shortlisted for Fashion Apparel or Footwear eCommerce Website of the Year at the eCommerce Awards in Mayfair.
Tom&Co Team2 min read:quality(75))
An evening at NikeByYou with Loqate
A night at the NikeByYou event hosted by Loqate, a GBG solution, in the company of our client Oliver Bonas.
Tom&Co Team2 min read:quality(75))
Five eCommerce design trends worth watching in 2023
AR, cleaner layouts, sustainable design, mobile-first PWAs and storytelling — the five shifts our design team keeps coming back to this year.
Tom&Co Team3 min read:quality(75))
How Master Bootmaker, Le Chameau, earned 72% New Customers After Relaunch
The charming tale of the Le Chameau wellington boot began in a seaside village in Normandy, France. 100 years later, we helped them revamp their website with remarkable results.
3 min read:quality(75))
Figma vs Sketch: The Battle of the Web Design Tools
Sketch plus InVision, Abstract and Zeplin — or one tool. Why our design team settled on Figma for web design, prototyping and client feedback.
5 min read:quality(75))
8 Ecommerce Design UX Trends For The Future
Mobile-first, visual commerce, motion, chatbots and personalisation — eight eCommerce UX trends our design team rates, and what each one changes.
6 min read:quality(75))
Topps Tiles achieves omni-channel success with Adobe Commerce (Magento) and Microsoft ERP integration
Adobe Commerce (Magento) specialist site builders Tom&Co built a new system for Topps Tiles that's led to 21% year on year sales boost in Q4 alone.
6 min read:quality(75))
European E-commerce Awards, Oliver Bonas & Tom&Co Awarded B2C ecommerce Website of the Year
Oliver Bonas took B2C Ecommerce Website of the Year at the European E-commerce Awards, on the site we built with them.
3 min read:quality(75))
Econsultancy.com: Oliver Bonas Boosts Revenue by 109% with Website Overhaul
Oliver Bonas worked with Tom&Co to achieve a remarkable 109% boost in revenue through a comprehensive website overhaul, as featured in Econsultancy.
4 min read:quality(75))
Shortlisted for eCommerce Agency of the Year
The UK Agency Awards have named Tom&Co a finalist for eCommerce Agency of the Year. Our take on the shortlisting, in their words.
Tom&Co Team2 min read:quality(75))
Tom&Co's Award Cabinet: The Adobe Experience Maker Awards
Shortlisted for The Maverick with Oliver Bonas, a year after The Mastermind with Topps Tiles. What won it: 332 stores connected to one online store.
5 min read:quality(75))
We are on The Drum's Elite List
Tom&Co is named in The Drum's Elite List, its recognition of the agencies at the top of the annual Digital Agency Census.
Tom&Co Team2 min read:quality(75))
Re:platform Podcast: The Pros, Cons & Challenges of Headless Commerce
Our take on the Re:platform podcast — where headless Adobe Commerce pays off, where it hurts, and what replatforming to headless actually involves.
6 min read:quality(75))
Tom&Co's Award Cabinet: The 21 Round-Up!
From The Mastermind at the Adobe Experience Maker Awards to a clean sweep at the UK eCommerce Awards — our 2021, award by award.
5 min read:quality(75))
A three-time winner at the UK eCommerce Awards: our 2021
2021 was the year we finally entered our work for awards — and left with wins for Topps Tiles, Oliver Bonas, Biscuiteers and more.
Tom&Co Team3 min read:quality(75))
The Drum: giving Topps Tiles a user experience makeover
The Drum covers our UX work for Topps Tiles, and the job at the heart of it — making online and in-store feel like the same business.
Tom&Co Team2 min read:quality(75))
Talking Headless Webinar
Join Tom&Co, Klevu and James Gurd for an in-depth discussion about headless commerce and its benefits for modern eCommerce businesses.
60 min read:quality(75))
The 2021 Adobe Experience Maker Award winners
Adobe named one winner per category from submissions worldwide. Topps Tiles took The Mastermind, nominated by us. Here is the full list.
Tom&Co Team4 min read