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Featured
NewsAwards
We're Finalists! Best E-commerce Agency – eCommerce Awards 2025
Tom&Co is thrilled to be a finalist for Best E-commerce Agency at the 2025 eCommerce Awards—recognising our work with brands like LeMieux and Topps Tiles.
3 min
Blog & Insights
Stay updated with the latest e-commerce trends, insights, and company news from our team of experts.
Featured Articles
Latest Articles
News
The Sweet Spot: Crafting Millie's Cookies' Ultimate Digital Experience
Discover how Tom&Co transformed Millie's Cookies' website into a fast, playful, and personalised digital experience—boosting conversions, engagement, and making cookie lovers smile online.
4 min
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Strategy
Creating a Personalised Shopping Journey: How Tom&Co Delivered a Scalable Outfit Builder for LeMieux
In the fast-moving world of e-commerce, personalisation is more than just a trend—it's an expectation. That's why premium equestrian brand LeMieux partnered with digital agency Tom&Co to create a unique, interactive outfit builder.
4 min
NewsStrategy
Digital Commerce for B2B Brands: Overcoming the Roadblocks to Transformation
Digital transformation is no longer a 'nice to have' in B2B. It's the new standard. By 2025, 80% of B2B sales interactions are expected to happen online. But many B2B businesses are stuck—here's how to overcome the common roadblocks.
5 min
Strategy
Creating a Personalised Shopping Journey: How Tom&Co Delivered a Scalable Outfit Builder for LeMieux
Discover how Tom&Co created a seamless, scalable Outfit Builder for LeMieux—enhancing personalisation, improving UX, and increasing AOV. See the strategy behind the custom shopping experience.
4 min
News
Why More B2B Brands Are Going Direct—And How to Do It Right
For decades, B2B brands thrived by staying behind the scenes—focusing on wholesale, bulk orders, and long-standing distributor relationships. But in today's digital-first economy, the rules have changed.
4 min
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NewsStrategy
The Smart Shop Revolution: AI & Composable Commerce with Adobe & Tom&Co
E-commerce never sits still—and neither do we. With global online retail expected to hit $7.4 trillion by 2025, the landscape is changing fast. Today's shoppers expect immediate access, global reach, and seamless, hyper-personalised experiences.
3 min
Strategy
The Tech Stack Blueprint: Building for Scale as a B2B Brand Entering D2C
For B2B brands expanding into D2C, your tech stack isn't just infrastructure—it's your competitive edge. Here's how to build for scale from day one.
3 min
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Strategy
From Discovery to Delivery: Why CX is the New Battleground in E-Commerce
In 2025, winning in e-commerce means winning on customer experience. Tom&Co explores how forward-thinking brands are treating experience as a product itself across the full customer journey.
5 min
Strategy
The Rise of Hyper-Personalisation in E-Commerce: Why Adobe Commerce (Magento) Developers Are Leading the Charge
Personalisation in e-commerce isn't new — but the way it's being done is changing fast. We're now deep into the era of hyper-personalisation — tailoring the entire online shopping experience in real time.
4 min
Strategy
How Tom&Co Gave Barker and Stonehouse a Digital Makeover
From showroom to screen: Discover how Tom&Co transformed Barker and Stonehouse with headless technology, AI-powered search, and ongoing CRO to create a seamless digital experience.
4 min
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Strategy
Tom&Co's Take on Adobe Commerce (Magento) as a Cloud Solution Announcement: The Future of eCommerce is Here
Adobe Commerce (Magento) is going full cloud mode. This isn't just another tech upgrade — this is a seismic shift towards a future where scalability, flexibility, and ease of use take centre stage.
4 min
Strategy
A Decade of Digital Success: Oliver Bonas & Tom&Co's Journey with REVIEWS.io
Standing out in a crowded e-commerce landscape isn't easy, but Oliver Bonas, supported by Tom&Co, has proven how smart digital strategy and customer-centric innovation can drive exceptional growth.
4 min
Strategy
Biscuiteers' Sweet Success: A Decade of E-Commerce Growth with Tom&Co
For the past decade, Biscuiteers and Tom&Co have forged a partnership driving continuous innovation, AI-driven recommendations, and remarkable growth in the premium biscuit gifting market.
4 min
Strategy
Global Expansion Simplified: LeMieux's Multi-Site Strategy with Headless Commerce
LeMieux's headless architecture seamlessly manages five retail and five trade websites through a single backend, supporting rapid expansion with 61% revenue growth and enhanced personalisation.
5 min
News
Capturing Memories: Replatforming MyFUJIFILM's Website to Adobe Commerce (Magento)
For over 80 years, Fujifilm has been synonymous with photography, helping people capture and preserve life's most cherished moments. MyFUJIFILM partnered with Tom&Co to re-platform onto Adobe Commerce (Magento) with stunning results.
3 min
StrategyNews
Agent Provocateur's New Website Increases Conversion Rate by 30%
Discover how Tom&Co helped Agent Provocateur achieve a 30% increase in conversion rates through headless Adobe Commerce (Magento) architecture and intelligent integrations.
3 min
Strategy
Topps Tiles & Tom&Co: Paving the Way for B2B E-Commerce Excellence
Topps Tiles partnered with Tom&Co to transform their trade website, achieving 100% revenue increase and 1000% surge in trade website visits through advanced omnichannel capabilities.
4 min
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Design
5 Ecommerce Design Trends to Keep Your Eyes Peeled for in 2023
The world of ecommerce is ever-evolving, and staying ahead of the curve can be tricky for online businesses. Our design team breaks down the latest trends to watch.
3 min
News
How Master Bootmaker, Le Chameau, earned 72% New Customers After Relaunch
The charming tale of the Le Chameau wellington boot began in a seaside village in Normandy, France. 100 years later, we helped them revamp their website with remarkable results.
3 min
Design
Figma vs Sketch: The Battle of the Web Design Tools
If you've worked in web design for a while you probably remember designing sites in Adobe Photoshop. Now there are more options to choose from; one of these being Figma. We believe Figma is the best prototyping tool out there right now.
5 min
Design
8 Ecommerce Design UX Trends For The Future
Where do you prefer to shop? Online or in-store? With the ever-growing popularity of eCommerce, it may be high time brands started to switch the focus onto perfecting their eCommerce strategy.
6 min
News
Topps Tiles achieves omni-channel success with Adobe Commerce (Magento) and Microsoft ERP integration
Adobe Commerce (Magento) specialist site builders Tom&Co built a new system for Topps Tiles that's led to 21% year on year sales boost in Q4 alone.
6 min
Awards
European E-commerce Awards, Oliver Bonas & Tom&Co Awarded B2C ecommerce Website of the Year
Tom&Co and Oliver Bonas have been awarded B2C ecommerce Website of the Year in the European E-commerce Awards, recognizing excellence in digital commerce.
3 min
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News
Econsultancy.com: Oliver Bonas Boosts Revenue by 109% with Website Overhaul
Oliver Bonas worked with Tom&Co to achieve a remarkable 109% boost in revenue through a comprehensive website overhaul, as featured in Econsultancy.
4 min
Awards
Tom&Co on Being Shortlisted For Ecommerce Agency of the Year
Tom&Co shares their thoughts on being shortlisted for the prestigious UK Agency Awards Ecommerce Agency of the Year category.
1 min
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Awards
Tom&Co's Award Cabinet: The Adobe Experience Maker Awards
It was recently announced that Tom &Co had once again been shortlisted for Adobe Experience Maker Awards 2022 for 'The Maverick Awards' for our client Oliver Bonas.
5 min
Awards
The Drum's Elite List
Tom&Co has been featured in The Drum's Elite List, recognizing our position among the top digital agencies in the industry.
3 min
Podcasts & Webinars
Re:platform Podcast: The Pros, Cons & Challenges of Headless Commerce
Tom&Co discusses the pros, cons and challenges of headless commerce on the Re:platform podcast, sharing insights from our extensive experience with headless implementations.
3 min
Awards
Tom&Co's Award Cabinet: The 21 Round-Up!
Tom &Co has had the most fantastic year in a multitude of ways. We have taken on some clients we would have once dreamt of working with such as Time products, Bradshaw Taylor.
5 min
Awards
Tom & Co – Three-time winner in the UK eCommerce Award
Tom&Co, winners of multiple UK eCommerce Awards, share their 2021 journey and why entering awards is part of their strategy for success.
4 min
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NewsPodcasts & Webinars
Talking Headless Webinar
Join Tom&Co, Klevu and James Gurd for an in-depth discussion about headless commerce and its benefits for modern eCommerce businesses.
60 min
NewsAwards
The Drum: Tom&Co on giving Topps Tiles a user experience makeover
The Drum features Tom&Co's work with Topps Tiles, highlighting how we transformed their user experience and delivered exceptional results through strategic UX improvements.
6 min
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NewsAwards
Shining a Spotlight on the 2021 Adobe Experience Maker Award Winners
At Adobe, we're always inspired by the ways our customers are constantly innovating to transform digital experiences. Today, we're excited to announce the 2021 Adobe Experience Maker Awards winners.
10 min