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Design & UX

Style and Substance

We think expecting the whole package should be the norm. We offer brains as well as beauty for all our websites. We simply don’t accept that you have to compromise one to have the other.

Oh! Did we mention...

Research and analysis

We believe the more thorough, in-depth, and well-organised the discovery stage is the smoother the project will be. This is why our design team comes well prepared, having carried out extensive research and analysis ahead of time. Information is, after all, power!

UX/UI Design

During this first stage, we’ll call on our trusted designers to deliver thoughtful design options, considering your branding, content, business and functional aims. Our design team has a lot of freedom due to our headless setup; it opens up endless freedom for design experimentation and means you won’t often hear a no to your ideas!

Prototyping

It doesn’t just stop there though. We firmly believe that seeing is believing so we take the time to prototype our design work so that feedback can be collected early. This means that even in the design phase it starts to feel like a functioning website and using our clever design tools we make it easy for you to feedback directly into the design files.

Design That Converts, Not Just ImpressesWhen it’s time to upgrade, do it right

Your Adobe Commerce store should be more than beautiful — it should convert. Every design decision we make is rooted in strategy, backed by data, and inspired by your brand’s unique voice. From first click to final checkout, we put your users at the centre of the experience.Replatforming isn’t just about switching systems. It’s about setting your business up for the next five years — not just the next five months. Whether you’ve outgrown your current platform or need more flexibility, speed, or scale, we help you make the leap to Adobe Commerce with confidence. This isn’t a quick lift-and-shift job. We replatform with intent — shaping a digital foundation that’s smarter, faster, and tailored to the way your team works.

Design Services for Adobe Commerce

Design that feels like you — and performs like a dream. At Tom&Co, we don’t do off-the-shelf design. We craft experiences that feel completely tailored — because they are. We work closely with brands to bring their vision to life on Adobe Commerce. Whether it’s a full redesign or a simple UX refresh, we’re with you every step of the way, making sure every element reflects your identity, speaks to your audience, and supports your commercial goals

The Design Process: Collaborative, Creative, and (dare we say) Fun
Design is one of the most exciting parts of any Adobe Commerce project — and for good reason. It’s where ideas start to take shape, where branding becomes real, and where user experience becomes something you can see, click, and feel. Our process is built around collaboration. From the very beginning, we take the time to understand your business, your users, and what you’re trying to achieve. We don’t just skim the brief — we ask the right questions, challenge assumptions, and get under the skin of your brand.

Here's how we do it:

1. Discovery & Goals We start with conversations — lots of them. What are you hoping to achieve? Who are your customers? What does success look like? We build a clear understanding of your vision and define goals that will guide the design journey.

2. Creative Workshops This is where things get fun. Together, we explore your brand’s personality, voice, and aesthetic. Through guided workshops (remote or in-person), we map out user journeys, share inspiration, moodboards, and spark ideas that fuel the design direction.

 3. Wireframing & Prototyping We don’t jump straight to high-gloss visuals. First, we plan the experience. Wireframes help us shape structure, navigation, and flow — all with your users in mind. From there, we build interactive prototypes so you can get a real feel for how things will work.

4. Visual Design Once we’ve nailed the UX, we bring the interface to life with a bold, beautiful visual design tailored to your brand. Every detail — from typography to colour, layout to iconography — is carefully considered and designed to work seamlessly across devices.

5. Feedback & Refinement We believe in open communication. You’ll see work-in-progress designs, not just final drafts. This means more opportunities to tweak, test, and make sure everything feels exactly right before we move to build.

 Built for Adobe Commerce We design specifically for Adobe Commerce — so we understand what’s possible, what’s scalable, and what’s proven to work. Our designs don’t just look good; they’re practical, performant, and built with Adobe’s capabilities in mind.

 Why Work With Tom&Co?

We’re collaborative — you’ll never feel left out of the loop
 We’re strategic — design always ties back to your goals
 We’re creative — but grounded in what works for users
 We’re Adobe Commerce experts — we know the platform inside and out
Let’s Create Something That Fits
Looking for a design partner who really gets your brand? Let’s talk. Whether you're starting from scratch or looking to evolve what you already have, we're here to help make it happen — together.

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