Adobe Commerce (Magento) Replatforming
Chances are you're here because you're weighing up a replatform. Maybe you've outgrown the current setup; maybe you need speed, flexibility or scale it can't give you. Lucky for you, you've come to the right place.
When it's time to upgrade, do it right
Replatforming isn't just about switching systems. It's about setting your business up for the next five years — not just the next five months. Whether you've outgrown your current platform or need more flexibility, speed or scale, we help you make the leap to Adobe Commerce (Magento) with confidence. This isn't a quick lift-and-shift job. We replatform with intent, shaping a digital foundation that's smarter, faster and tailored to the way your team actually works. Every new partnership we have starts with one, so we've had plenty of practice.
A replatform built around your business
Strategy-first, not tech-first
Too many replatform projects get bogged down in features before anyone has agreed why the move is happening. We flip that around. We start with your business goals — growth plans, operational headaches, the customer experience you're trying to deliver — and shape the replatform strategy around them. Adobe Commerce gives us the flexibility and power to deliver it, but the thinking comes first. That means no assumptions, no guesswork, and no over-engineered builds paid for out of your budget.
Built by best-of-class developers
Our Adobe Commerce replatforms are delivered by some of the most experienced developers and architects in the industry. These aren't cookie-cutter builds — they're finely tuned systems designed to scale with the business. We've helped Topps Tiles modernise their entire e-commerce stack, worked with Agent Provocateur to evolve their global platform, and taken brands like LeMieux and MyFujifilm across six markets on a single unified Adobe Commerce backend. Complex projects, handled with precision.
We handle the heavy lifting
A successful replatform isn't just about code — it's planning, communication and execution. We work in tight collaboration with your internal teams, your other agencies and your third-party providers so nothing falls through the cracks. Our project managers obsess over the details: timelines, dependencies, UAT, redirects, data migration, training — the lot. We've run migrations off Shopify, WooCommerce, Salesforce Commerce Cloud and bespoke legacy builds, so we know where these things unravel. Our job is to make sure they don't.
Our 'Bluesprint'
The creative phase
Discovery splits into two halves, and this is the first. Our designers start curating branding and content around your functional and commercial aims, armed with current design and UX practice rather than whatever was fashionable when your last site was built.
The art of collaboration
We break the website into bite-sized chunks and run workshops across each part of it. Out of those come content maps so nothing important gets missed, wireframes to settle where everything sits, and full-page designs to make sure it's both attractive and effective.
Two-week sprints
All our projects run Agile, in two-week sprints, so you see progress and can feed back early. We don't believe in grand (or horrifying) reveals — you'll know exactly where we are at all times, and you're welcome to check in on work in progress.
Weekly updates
Weekly update calls from kick-off until well after launch, with risks, actions, issues and decisions tracked in a RAID log everyone can see. We don't charge for the calls, either.
Replatform deliverables
Platform & strategy
- Technical audit of your current platform
- Adobe Commerce strategy and roadmap
- Full replatform planning and execution
- Future-proof platform architecture
- Business goal alignment
Migration & build
- Data and content migration
- Frontend rebuild or theme port
- Third-party and ERP integrations
- Custom functionality development
- SEO-safe redirect mapping
- Performance and security work
Launch & aftercare
- Team training and documentation
- Weekly project management calls
- Agile sprint delivery
- Risk and issue management
- Post-launch support and retainers
Migrate the business, not just the data
Replatforming is moving a trading business onto a new eCommerce platform without losing the revenue, the rankings or the team's nerve on the way. The website is the visible part. The work is the catalogue, the order history, the integrations and every URL your organic traffic currently depends on.
It isn't just about switching systems. It's about setting your business up for the next five years — not just the next five months. Which is why the first question we ask is whether you need to replatform at all: a slow, creaking site is quite often a performance and integration problem wearing a replatform costume.
Replatforms lose rankings when SEO is treated as a launch-week task. Redirect mapping, canonical structure and structured data belong in the plan from week one — we have picked up enough post-launch traffic collapses to be firm about this. Ours is a Magento SEO workstream that runs the whole way through, not a checklist the week before cutover.
Where you are going matters as much as what you leave. A move to Adobe Commerce (Magento) with a traditional storefront is a different project from a headless build, and Adobe Commerce as a Service is always two projects wearing one name — a platform migration and a headless front end. Teams that plan it as one discover the second half in month four. As Magento developers who have run this migration repeatedly, we would rather tell you that at scoping than at cutover.
Cutover itself should be rehearsed, reversible and boring. Boring is the goal.
Replatforming questions
How long does an eCommerce replatform take?
Four to nine months for most mid-market brands. Integration complexity sets the date far more than catalogue size or design does — a brand with one ERP connection and clean data moves quickly; one with six systems and undocumented custom logic does not, whatever the timeline says.
Will we lose SEO rankings when we replatform?
Not if redirect mapping, canonical structure and structured data are planned from the start and tested before cutover. Sites lose rankings when this is left to launch week. Expect a short dip while Google reprocesses — weeks, not months — and plan the launch away from peak trading.
Can you migrate our order and customer history?
Yes — customers, addresses, orders, invoices and credit memos all migrate. The question worth asking early is how far back you actually need, because full history lengthens every test cycle. Most brands need three years live and the rest archived somewhere cheaper.
What happens to our existing integrations?
They get re-mapped rather than re-pointed. ERP, PIM, OMS and payment connections usually move to different patterns on a new platform, and this is where the hours genuinely are. We audit every connection in discovery, because the ones nobody mentions are the ones that break.
Do we have to go headless when we replatform?
No — unless you are moving to Adobe Commerce as a Service, which is headless-only. Otherwise it is a real choice with a real cost. Go headless when performance is revenue or you sell through more than one front end; don't when you have one storefront and no in-house front-end team.
Can you run the new site alongside the old one?
Yes, and for multi-brand or multi-territory businesses we usually do — migrating one storefront at a time to prove the pattern before the rest follow. It costs a little more in parallel running and removes most of the risk from launch night. LeMieux moved ten territories this way.
Featured work
Award-winning digital experiences crafted for ambitious brands. We don't just build websites; we engineer growth.
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