A top 150 retailer

Topps Tiles

Named Best UX website by The Drum

Topps Tiles are The UK’s largest tile retailer, with 370 stores

After outgrowing their previous agency, Topps Tiles joined forces with us. They needed increased development capacity, while still retaining a close relationship with their chosen agency. That’s where we came in! We launched Topps Tiles on Magento 2 in 2019. They immediately saw a 30% uplift in revenue from consumers, and a 100% uplift from trade customers. While the new website was a huge commercial success, it now also acts as a central hub of information for both online and in-store customers. A true omni-channel solution, it allows sales assistants in Topps Tiles stores to generate quotes, and features tools to help convert early leads into sales.

Services we Provide

To name a few






Something short and simple here


Bazaar Voice



We build our websites using a modern, forward-thinking approach called Headless.

This keeps the website fast, lightweight and flexible. By using the power of Magento’s functionality coupled with a quick, app-like front end, we’re able to deliver PWA-enabled websites.

PWA-enabled websites can be installed on a phone, just like a native app but without the user needing to visit the app store. We can then enable offline browsing and native phone notifications to open up a whole new communication channel!


With Topps Tiles, we wanted to create a more inspirational user journey

By making better use of their stunning lifestyle photography. Our second challenge was to improve the way that customers actually bought their tiles and accessories. By using a combination of dynamic, configurable product pages and an in-page basket cross-sell, we were able to guide customers to purchase all the essentials they needed alongside their tiles.

What makes the Topps website special?

The Microsoft Business Central ERP system uses advanced two-way syncing to integrate the website with the physical stores. For example, syncing offline orders with a customer’s online account.

Visualiser integration

Integration with two types of smart visualisers allows users to preview their chosen tiles alongside their selected grout and trims.

Up-sell and cross-sell 

The website intelligently guides customers towards buying the right essentials for their tiles, including grout, trims, and adhesives.

In Store Quotes

 The website allows staff in-store to create personalised quotes for customers that can be redeemed at any point, both in a store or online.

What Were The Results:
We did a comparison year-on-year of 2023, compared to 2022 and the results were staggering!
20 %
immediate online retail sales uplift
100 %
immediate trade sales uplift
370 %
stores using Magento omni-channel capabilities

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