Transforming Topps Tiles with Adobe Commerce
Topps Tiles, the UK's largest tile retailer with 300+ stores, had outgrown their previous agency and needed increased development capacity while maintaining a close agency relationship. They required a sophisticated omnichannel solution that could serve both online consumers and trade customers, while acting as a central information hub for in-store staff.
What makes the Topps Tiles website special?
We helped implement special functionality to improve both the online and in-store experience, creating a truly omnichannel retail solution.
Trade Portal Excellence
Sophisticated B2B portal allowing trade customers to access exclusive pricing, bulk ordering, and project management tools. Features include quote generation, order tracking, and dedicated account management.
Up-sell and Cross-sell
The website intelligently guides customers towards buying the right essentials for their tiles, including grout, trims, and adhesives.
Visualiser Integration
Integration with two types of smart visualisers allows users to preview their chosen tiles alongside their selected grout and trims.
What Were The Results?
Since relaunch, Topps Tiles has seen remarkable growth across all key performance indicators, demonstrating the power of strategic Adobe Commerce implementation.
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