Transforming MyFujifilm with Adobe Commerce
MyFujifilm, the only photography printing brand in the world with 80 years of experience, needed to revolutionise their digital presence across six global markets. Their existing platform suffered from typical photo printing site issues: poor navigation, lengthy descriptions, and lack of authentic product imagery. They required a unified strategy to align customer journeys and strengthen their web presence globally.
What makes the MyFujifilm website special?
We helped implement special functionality to improve both the online and in-store experience, creating a truly omnichannel retail solution.
Headless Architecture Revolution
Launching MyFujifilm's new website in a headless setup allowed us to unmarry the front and back ends, enabling complete design freedom. This modern architecture provides the flexibility needed to create unique experiences while maintaining powerful Adobe Commerce functionality behind the scenes.
Advanced Product Visualisation
We revolutionised product presentation through CGI, hotspot technology, and visualiser swatches, allowing customers to truly 'see' how big, shiny, or deep a product really is. This demystification of products has improved customer confidence, lowering complaints and increasing Average Order Value by 5.9%.
Community & Content Hub
Transforming the site from a simple e-commerce platform into a community and information hub, we added customer stories to inspire and resonate, plus occasion-based gifts for key life events like weddings. This approach connects people through their shared love of memories and photography.
Global Platform Alignment
With ambitious plans to replatform across six regions, our headless strategy was ideal for MyFujifilm. We created a unified approach that aligns customer journeys globally while allowing for regional customisation, ultimately strengthening their international web strategy and brand consistency.
MyFujifilm Platform in Action
Experience the seamless user journey and powerful features that drive results.
Don't just take our word for it
"Tom&Co understood our vision to transform the photography printing experience. Their headless approach gave us the design freedom we needed to showcase our 80 years of expertise in a modern, engaging way. The results have exceeded our expectations across all markets."
What Were The Results?
Since relaunch, MyFujifilm has seen remarkable growth across all key performance indicators, demonstrating the power of strategic Adobe Commerce implementation.
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