Transforming Biscuiteers with Adobe Commerce
Biscuiteers, renowned for creating beautiful hand-iced biscuits, cakes and chocolates packaged in unique illustrated keepsake boxes, needed a sophisticated e-commerce platform to support their unique gifting business model. With 85% of orders being gifts sent to recipients and two London stores (Icing Cafes), they required seamless omnichannel functionality and innovative gifting features.
What makes the Biscuiteers website special?
We helped implement special functionality to improve both the online and in-store experience, creating a truly omnichannel retail solution.
Optimised Gifting Experience
With 85% of orders being gifts, we developed unique functionality including a delivery date calendar allowing customers to choose dates up to 6 months in advance, encouraging early seasonal shopping. Our multi-address checkout enables customers to arrange multiple deliveries in a single order - perfect for serial gifters and corporate customers.
Omnichannel Integration
Seamless integration between online and in-store experiences with real-time inventory synchronisation, click & collect functionality, and unified customer profiles. Staff can access customer order history and preferences across all channels.
Progressive Web App
Lightning-fast PWA delivering app-like experiences with offline capabilities, push notifications for order updates, and seamless mobile shopping. Perfect for gift buyers on the go.
Don't just take our word for it
"Tom&Co have been instrumental in our digital growth over the past decade. Their understanding of our unique gifting business model and technical expertise has enabled us to deliver exceptional experiences to our customers."
What Were The Results?
Since relaunch, Biscuiteers has seen remarkable growth across all key performance indicators, demonstrating the power of strategic Adobe Commerce implementation.
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