Shining a Spotlight on the 2021 Adobe Experience Maker Award Winners

At Adobe, we're always inspired by the ways our customers are constantly innovating to transform digital experiences. For the 2021 Adobe Experience Maker Awards, we're shining a spotlight on some of this past year's most groundbreaking, creative approaches to reimagining the customer experience. We received outstanding submissions from every corner of the globe, making it challenging for our judges to select only one standout winner in each category.

Today, we're excited to announce the 2021 Adobe Experience Maker Awards winners, who were recently honored at two exclusive regional virtual galas.

The Global Winners

The Advocate: Center Parcs In the hospitality industry, customer experience is everything. By working with Adobe Experience Cloud applications, including Adobe Analytics, Adobe Campaign, Adobe Experience Manager, and Adobe Target, Center Parcs created greatly enhanced customer experiences that increased bookings and drove a revenue lift of £1.6m.

The Ambassador: Jessica Kao, Senior Director of Demand Operations, F5 A six-time Adobe Marketo Engage Champion, 2018 Adobe Marketo Engage Champion of the Year, and Experience Maker 50 marketer, Jess helps her peers at F5 and across the industry succeed. She helped increase MQLs from key accounts by 30 percent.

The Analyzer: RS Components RS Components, a leading global distributor of electronics and maintenance products, uses Adobe Analytics, Adobe Audience Manager, and Adobe Target to identify customer pain points, then test and refine every customer experience. The result: a 32 percent year-over-year growth in revenue and a 64 percent increase in revenue per unique visitor.

The Architect: Bose Bose brought together diverse teams to reimagine the customer journey using Adobe Experience Cloud applications. Using Adobe Sensei with in-house models to analyze data enables Bose to more accurately determine customer interests and deliver the right experience at just the right time. This led to a $2 million increase in revenue from email campaigns and up to a $4.4 million increase in revenue from homepage traffic.

The Changemaker: American Red Cross The American Red Cross delivers lifesaving services with the help of more creative digital experiences supported by Adobe Experience Cloud. When disaster strikes, American Red Cross uses Adobe applications to run email campaigns, promote blood drives, and quickly launch microsites to seek donations.

The Closer: NWEA A research-based not-for-profit organisation that creates academic assessments for pre-K-12 students, NWEA uses Adobe Marketo Engage for sophisticated buyer journey tracking. In less than one year, NWEA achieved a 200 percent improvement in the Engaged to Closed/Won rate and a 3X increase in Average Deal Size.

The Illuminator: U.S. Census Bureau When COVID-19 stopped field operations, the U.S. Census Bureau used Adobe Experience Cloud to create landing pages in 59 languages. The Bureau reached more than 67 percent of U.S. households online and created a new digital standard for handling future surveys.

The Magnifier: Sky As Europe's leading direct-to-consumer media and entertainment company, Sky uses personalised and multichannel marketing on a huge scale. Using Adobe Campaign with Adobe Analytics, Adobe Audience Manager, Adobe Target, and Adobe Workfront, Sky achieved a click-through rate for a 1:1 email campaign that was more than three times greater than the average.

The Mastermind: Topps Tiles (nominated by Tom & Co.) Topps Tiles is the UK's leading tile specialist, with 1,500 specialist experts and more than 300 stores. Topps Tiles used Adobe Commerce to re-platform its site to a headless set-up that bridges the digital shopping experience with personalised assistance delivered through the 300 retail locations. This high-performance, progressive web app-enabled website has increased customer engagement: shoppers report an 80 percent satisfaction level, and trade sales have experienced a 100 percent uplift.

The Maverick: Doorstep Market Doorstep Market helps small businesses compete at a global scale by building a multi-site, multi-vendor platform built on Adobe Commerce Cloud Pro supported by Adobe Sensei to share granular regional knowledge and connect multiple regional markets.

The Orchestrator: Workday Workday built a dashboard using Adobe Experience Cloud that analyzes audience interests across channels. Armed with better data and smarter approaches, Workday boosted website visits from targeted audiences by 10x its previous levels and achieved a 74 percent reach across its defined target market.

The Transformer: Fiserv Global fintech and payments company Fiserv switched to Adobe Experience Cloud to cut its online presence from over 500 sites down to 200, delivering more relevant content, consistent branding, and smoother customer experiences. The company achieved 37 percent faster updates and cost savings from streamlined web maintenance totaling about $1M annually.

Congratulations to all the 2021 Adobe Experience Maker Award winners for their outstanding achievements in digital experience innovation!