Barker & Stonehouse case study
Barker & Stonehouse logo
Headless Adobe Commerce (Magento) Platform

Transforming Barker & Stonehouse with Adobe Commerce (Magento)

Barker & Stonehouse is known for its beautiful stores, expert staff, and sustainable ethos. But their old website didn't reflect any of that magic. It was slow, rigid, and lacked the flair and flexibility needed to inspire today's digital shoppers. They needed more than a redesign — they needed a platform that could evolve with their business, showcase products beautifully, and connect the in-store and online experience.

Industry
Furniture & Home Retail
Timeline
2+ years partnership

What makes the Barker & Stonehouse website special?

We helped implement special functionality to improve both the online and in-store experience, creating a truly omnichannel retail solution.

Headless ArchitecturePerformanceDesign Freedom

Headless Commerce Architecture

Design without limits — we ditched the templates and built a fully bespoke front-end experience. Headless technology separated front-end design from back-end operations, delivering blazing-fast load times, full creative control, and easy integration with new tools and features.

Headless Commerce Architecture
Content StrategyEditorialShoppable Content

Inspiration Hub

We elevated the inspiration journey with an editorial-style Inspiration Hub, complete with trend-led content, real customer homes, and shoppable looks that turn 'maybe' into 'must-have.' This content-rich experience helps customers visualise products in their own homes.

Inspiration Hub
AI SearchProduct DiscoveryKlevu

AI-Powered Search with Klevu

Klevu's AI-powered search helps customers find exactly what they're looking for — from 'shop by colour' to 'shop my room.' Intelligent search functionality dramatically improves product discovery and customer satisfaction.

AI-Powered Search with Klevu
Interactive FeaturesProduct ShowcaseTrust Building

Interactive Spotlight Feature

An interactive Spotlight Feature brings hero products to life right from the homepage, while real-time reviews, Trustpilot integration, and sustainability messaging build trust at every click.

Interactive Spotlight Feature
Store LocatorOmnichannelStock Check

Smart Store Locator

To connect bricks and clicks, we developed a store locator that lets customers check stock, find opening hours, and even see if their local store is dog-friendly — because sometimes, even your Labrador deserves the showroom treatment.

Smart Store Locator
AnalyticsCROOptimisation

Analytics & CRO Testing

Behind the scenes, Measurelab's analytics framework and Convert.com CRO testing ensure the experience keeps improving long after launch. Data-driven optimisation delivers continuous improvements.

Analytics & CRO Testing

What's Next

The journey doesn't stop here. Together, we're building out new product customisation tools that will let shoppers design their perfect piece, from fabric and piping to leg finishes, bringing true personalisation to online furniture shopping.

Don't just take our word for it

"We've been working with Tom&Co for over two years now, and we couldn't be prouder of what our website has become and it's still evolving every day. I work closely with the Tom&Co team and can honestly say that every single person I've worked with has been fantastic. They've helped bring our ideas to life, offered creative solutions, and supported us through every challenge. Even when technical difficulties pop up, they're quick to jump in with answers and a way forward. It's been a true partnership, and we're excited to keep growing together."
Vicky Wennington
Vicky Wennington
Ecommerce Manager, Barker & Stonehouse

What Were The Results?

Since relaunch, Barker & Stonehouse has seen remarkable growth across all key performance indicators, demonstrating the power of strategic Adobe Commerce (Magento) implementation.

81%
uplift in revenue
78%
increase in transactions
89%
more units purchased
7%
rise in engagement rate

Ready to transform your business?

We'd love to hear about your project and explore how we can help you achieve similar results. Let's start a conversation about your next Adobe Commerce (Magento) project.

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Learn About Our Approach

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Our Replatform Process

Trusted by leading brands across various industries

15+
Adobe Commerce (Magento) Experience
100+
Successfully Delivered
Long-term
Partnership Approach
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