A transformation roadmap is only worth anything if it survives contact with your actual constraints — the ERP you cannot replace this year, the peak trading period you cannot go near, the team you have rather than the one the deck assumes.
Ours runs in four phases, and we will tell you at each gate whether continuing is the right call.
1. Assessment. Your platform, integrations, data and customer journeys as they really are. This usually produces at least one uncomfortable finding, and it is better to have it now.
2. Foundations. The unglamorous work — platform stability, data quality, integration hygiene. Skipping this is why transformations stall in year two.
3. Experience. Commerce, content and personalisation brought together. Adobe Commerce for catalogue and checkout, Experience Manager for content, Analytics and Target for measuring and improving it.
4. Compounding. Continuous optimisation, because the version you launch is not the version that makes the money.
Across our client base that shape produces revenue growth in the 25–50% range and cuts manual process work by 30–40%. Those are ranges rather than promises, and the variance is mostly about how much of phase two a business is willing to fund.