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Adobe Summit 2022 was less about a single feature than a direction of travel for Adobe Commerce (Magento): AI moving into the middle of the commerce stack, and logistics, marketplace and payments partners being built into the platform rather than bolted onto it.
AI-powered search and recommendations
Adobe Sensei, the platform's AI engine, showed up in three places.
Search moved towards understanding intent rather than matching keywords, so a query like 'warm winter gear' returns relevant products instead of literal keyword matches. Recommendations draw on real-time behavioural data, purchase history and predictive models, and keep learning. And personalisation extends to content, pricing and promotions tailored to customer segments in real time, without someone hand-curating every variation.
FedEx
The FedEx integration covers the parts of fulfilment that usually leak time. Real-time shipping rates quoted accurately at checkout, so postage is not a surprise in the basket. FedEx labels printed straight from Adobe Commerce order management. Tracking sent to customers automatically, with opt-in delivery updates. And returns handled with automated label generation and tracking.
If you run multi-location fulfilment, most of the value here is removing manual data entry and the errors that come with it.
Walmart Marketplace
Native, bi-directional integration for merchants selling on Walmart Marketplace. Inventory managed in one place across Walmart and direct-to-consumer, with stock levels syncing automatically so you do not oversell. Walmart orders flowing into Adobe Commerce, so fulfilment stays in one workflow. And performance across channels visible in one report.
The practical effect is that adding a channel stops being a custom API project.
PayPal
One-click checkout for PayPal customers, buy now pay later surfaced directly in checkout, and PayPal's machine learning fraud models applied to Adobe Commerce transactions. For cross-border trade, the multi-currency capability is more accessible than it was.
The direction of travel
Taken together, these point at composable commerce: a custom storefront on React, Vue or Next.js talking to headless APIs, best-of-breed tools plugged in for search, recommendations, payments and fulfilment, and individual capabilities scaled independently of the core platform.
What this means for you
The useful questions are narrow ones. Are you already paying for search, recommendations or payments tooling that these integrations would replace? Is Walmart a channel you have avoided because of the integration cost? Does FedEx solve a fulfilment problem you actually have, or one you do not? And where would AI-driven search and personalisation change a number you care about?
Answer those four and the roadmap picks itself. The rest is keynote.