<h1>Agent Provocateur<br>A top 250 IRUK<br> e-commerce retailer</h1>

Luxury global fashion brand with stores around the world.

We’ve been working with Oliver Bonas since 2013, when we had the honour of designing, developing, and supporting their first-ever Magento website. Since then, we’ve relaunched their website three times! They’re now running on our latest and greatest Headless App, powered by Magento 2.

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We build our websites using a modern, forward-thinking approach called Headless.

This keeps the website fast, lightweight and flexible. By using the power of Magento’s functionality coupled with a quick, app-like front end, we’re able to deliver PWA-enabled websites.

PWA-enabled websites can be installed on a phone, just like a native app but without the user needing to visit the app store. We can then enable offline browsing and native phone notifications to open up a whole new communication channel!

We build great websites but don’t just
take our word for it…


growth in conversion rate


increase in mobile transactions


increase in session duration

We use a careful and considered approach to deliver every
project. All of our projects begin with a discovery phase, which is
designed to align the teams and give us a deeper understanding
of your brand and your goals.

With Agent Provocateur, we wanted to build a luxurious ecommerce site

that embodied the brand’s extravagant
personality, as well as their impressive
history. From day one, we took a holistic
approach to this project, as Agent
Provocateur is part of a larger group of
brands. The plan was always to use the
Agent Provocateur website as a template
for future websites, so we kept this in

What makes the Agent
Provocateur website special?

Global website

Agent Provocateur is an international brand,
with a physical presence around the world. To
back this up, we launched the website across
four regions and three currencies to cover
deliveries around the globe!

Headless approach

Agent Provocateur wanted their new website to
have a luxury feel, which is something we do pretty
well. A Headless approach is perfect for this! The
speed and smoothness of the page transitions sets
the website apart from the competition. As an extra
bonus, admin are able to edit the pages customers
see using Tom&Co;’s iCMS editor.

Microsoft Business Central ERP

Almost as big as they come, an advanced two-way sync
with Microsoft Business Central ERP was a necessity.
This was implemented at a group level, along with
other major brands owned by the group. You should
know by now that we love a challenge!

Store locator

With shops around the world, a store locator
function was essential. Customers are able to
book in-store appointments, so we made this
functionality available on every store page.

GiveX omni-channel gift card

Agent Provocateur’s customers often shop both
online and in-store, so it was important for gift card
functionality to sync seamlessly between the two. To
achieve this, we integrated with a third party service
called GiveX, which means that customers can keep
a balance on their gift cards that stays in sync across
the two channels. Pretty neat.

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