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Revolutionising photography printing with headless architecture, delivering 48% conversion increase across six global markets.
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MyFujifilm, the only photography printing brand in the world with 80 years of experience, needed to revolutionise their digital presence across six global markets. Their existing platform suffered from typical photo printing site issues: poor navigation, lengthy descriptions, and lack of authentic product imagery. They required a unified strategy to align customer journeys and strengthen their web presence globally.
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We delivered a transformative headless Adobe Commerce (Magento) platform that revolutionised MyFujifilm's digital experience. Our solution features cutting-edge headless architecture providing complete design freedom, innovative product visualisation with CGI, hotspot technology, and visualiser swatches, community-focused content strategy with customer stories and occasion-based gifting, global platform alignment across six regions, and comprehensive imagery overhaul showcasing authentic product experiences.
Launching MyFujifilm's new website in a headless setup allowed us to unmarry the front and back ends, enabling complete design freedom. This modern architecture provides the flexibility needed to create unique experiences while maintaining powerful Adobe Commerce (Magento) functionality behind the scenes.
We revolutionised product presentation through CGI, hotspot technology, and visualiser swatches, allowing customers to truly 'see' how big, shiny, or deep a product really is. This demystification of products has improved customer confidence, lowering complaints and increasing Average Order Value by 5.9%.
Transforming the site from a simple e-commerce platform into a community and information hub, we added customer stories to inspire and resonate, plus occasion-based gifts for key life events like weddings. This approach connects people through their shared love of memories and photography.
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With ambitious plans to replatform across six regions, our headless strategy was ideal for MyFujifilm. We created a unified approach that aligns customer journeys globally while allowing for regional customisation, ultimately strengthening their international web strategy and brand consistency.
Tom&Co understood our vision to transform the photography printing experience. Their headless approach gave us the design freedom we needed to showcase our 80 years of expertise in a modern, engaging way. The results have exceeded our expectations across all markets.
Explore more of the work we’re proud of — long-term partnerships we’ve designed, built and grown.
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