Transforming the UK's largest tile retailer with sophisticated omnichannel solutions serving both consumers and trade customers.
Topps Tiles, the UK's largest tile retailer with 300+ stores, had outgrown their previous agency and needed increased development capacity while maintaining a close agency relationship. They required a sophisticated omnichannel solution that could serve both online consumers and trade customers, while acting as a central information hub for in-store staff.
We delivered a comprehensive omnichannel platform featuring advanced PWA architecture, trade portal functionality, and seamless integration between online and in-store experiences. The solution includes intelligent product recommendations, visualiser integration, and sophisticated quote generation tools for trade customers.
Sophisticated B2B portal allowing trade customers to access exclusive pricing, bulk ordering, and project management tools. Features include quote generation, order tracking, and dedicated account management.
The website intelligently guides customers towards buying the right essentials for their tiles, including grout, trims, and adhesives.
Integration with two types of smart visualisers allows users to preview their chosen tiles alongside their selected grout and trims.
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