From showroom to show-stopper: giving Barker & Stonehouse a digital glow-up with headless technology and exceptional e-commerce experiences.
Barker & Stonehouse is known for its beautiful stores, expert staff, and sustainable ethos. But their old website didn't reflect any of that magic. It was slow, rigid, and lacked the flair and flexibility needed to inspire today's digital shoppers. They needed more than a redesign — they needed a platform that could evolve with their business, showcase products beautifully, and connect the in-store and online experience.
We built a headless e-commerce platform that gives the Barker & Stonehouse team complete creative freedom and customers a best-in-class digital experience. Headless tech separated front-end design from back-end operations, delivering blazing-fast load times, full creative control, and easy integration with new tools and features. We also elevated the inspiration journey with an editorial-style Inspiration Hub, complete with trend-led content, real customer homes, and shoppable looks that turn 'maybe' into 'must-have.'
Design without limits — we ditched the templates and built a fully bespoke front-end experience. Headless technology separated front-end design from back-end operations, delivering blazing-fast load times, full creative control, and easy integration with new tools and features.
We elevated the inspiration journey with an editorial-style Inspiration Hub, complete with trend-led content, real customer homes, and shoppable looks that turn 'maybe' into 'must-have.' This content-rich experience helps customers visualise products in their own homes.
Athos Commerce's AI-powered search helps customers find exactly what they're looking for — from 'shop by colour' to 'shop my room.' Intelligent search functionality dramatically improves product discovery and customer satisfaction.
An interactive Spotlight Feature brings hero products to life right from the homepage, while real-time reviews, Trustpilot integration, and sustainability messaging build trust at every click.
To connect bricks and clicks, we developed a store locator that lets customers check stock, find opening hours, and even see if their local store is dog-friendly — because sometimes, even your Labrador deserves the showroom treatment.
Behind the scenes, Measurelab's analytics framework and Convert.com CRO testing ensure the experience keeps improving long after launch. Data-driven optimisation delivers continuous improvements.
We've been working with Tom&Co for over two years now, and we couldn't be prouder of what our website has become and it's still evolving every day. I work closely with the Tom&Co team and can honestly say that every single person I've worked with has been fantastic. They've helped bring our ideas to life, offered creative solutions, and supported us through every challenge. Even when technical difficulties pop up, they're quick to jump in with answers and a way forward. It's been a true partnership, and we're excited to keep growing together.
Explore more of the work we’re proud of — long-term partnerships we’ve designed, built and grown.
