UX/UI Design Lead • 2 Articles
UX/UI Design Lead
Louis Mardlin is Tom&Co's UX/UI Design Lead, passionate about creating e-commerce experiences that are both beautiful and highly effective. With expertise in user research, interface design, and conversion optimisation, Louis ensures every design decision is backed by data and user insights. Louis's design philosophy centres on understanding user behaviour and translating those insights into intuitive interfaces that drive business results. His work on major e-commerce redesigns has consistently delivered significant improvements in conversion rates and user engagement. As a thought leader in e-commerce design, Louis writes about emerging design trends, UX best practices, and the tools that shape modern digital experiences. His articles on Figma vs Sketch and e-commerce design trends have become go-to resources for designers in the industry.
If you've worked in web design for a while you probably remember designing sites in Adobe Photoshop. Now there are more options to choose from; one of these being Figma. We believe Figma is the best prototyping tool out there right now.
Where do you prefer to shop? Online or in-store? With the ever-growing popularity of eCommerce, it may be high time brands started to switch the focus onto perfecting their eCommerce strategy.
