The Yotpo team came to see us

A day in the office with Yotpo on what's new in loyalty and reviews — plus how Biscuiteers is getting on with Yotpo Loyalty.

Tom&Co Team·22 Apr 2025·2 min read

The Yotpo team spent a day in our office last week, taking us through everything new in their loyalty and reviews products.

We launched Biscuiteers with Yotpo Loyalty last year, and it's been good to see how well it's working for the brand. Just as useful was hearing what other retailers are doing with it — creative loyalty schemes, and AI applied to reviews to distil product feedback into decisions worth making.

We finished the day painting eggs ahead of the long weekend. Not strictly on the agenda, but it went down well.

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