A new site for Cornishware

Cornishware's heritage dates to 1864. Its redesigned site adds shop-by-colour, personalisation and a gift registry, live in time for Black Friday.

Cornishware's heritage dates back to 1864, and the brand takes its tradition and craftsmanship seriously. Its online strategy is another matter — there it likes to keep up. We first started working together over a decade ago, and we've just finished upgrading and redesigning the site.

Navigation is now as clean as the stripes. Customers can shop by colour, size, category and even personalisation, so the right piece is a couple of clicks away rather than a scroll. We've given the pottery tours proper billing too — Cornishware's heritage is worth experiencing first-hand — and added a gift registry, so a piece can go straight onto a wish list.

It went live in time for Black Friday and the Christmas shoppers. The much-loved bauble collection is back as well.