Behind the seams of LeMieux's Outfit Builder

LeMieux wanted an outfit builder that could scale with the brand. Here's how we designed and delivered it, from UX strategy to architecture.

Tom&Co Team·17 Jul 2025·2 min read

Personalisation in eCommerce isn't a nice-to-have — it's a growth driver.

When LeMieux wanted a more tailored, seamless shopping journey for their customers, they came to us with a clear vision: a custom outfit builder that could scale with the brand.

We designed and delivered it end to end — UX strategy, data mapping, scalable architecture, and brand cohesion holding the whole thing together. Customers can now mix, match and complete the perfect look in a few clicks. It's intuitive, engaging, and built to lift AOV.

Read the full story: how we delivered a scalable Outfit Builder for LeMieux.

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