In-store energy, online: Oliver Bonas

How we brought the Oliver Bonas shop-floor experience online with headless architecture — and 123% year-on-year revenue growth.

Tom&Co Team·06 May 2025·2 min read

An Oliver Bonas shop is a particular kind of fun. The brief was to get that same energy online, where most of retail settles for a grid of products and a search box.

We rebuilt on headless architecture for speed and flexibility. A mobile-first approach made the site effortless to scroll and shop. Endless Aisles and an upgraded Click & Collect added convenience where it actually matters. Then came scaling globally, and we made that seamless too.

The result: a 123% year-on-year revenue boost, an 85% increase in mobile sessions, and an award-winning eCommerce platform that's as fun as it is functional.

The full case study has the detail, and a few tips worth stealing.

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