:quality(75))
Topps Tiles has been around since 1963, with over 300 stores nationwide. A business that size could be forgiven for resting on its laurels. Not a chance. They came to us with a clear goal: make the digital experience seamless for both trade and retail customers, and bring the online and offline worlds properly together.
The results
+30% consumer revenue post-launch
Trade revenue doubled
Conversion rates up from 0.7% to over 4%
Online sales trebled during lockdown, and held at +45% year-on-year
89% customer satisfaction in-store
How
By going headless on Adobe Commerce (Magento), crafting a frictionless omnichannel experience across 332 stores, and building a UX that inspires rather than merely functions. Design visualisers, Rewards+ for trade pros, click-and-collect with live stock information — every touchpoint designed to make the job easier.
The takeaway is a simple one. B2B doesn't have to be clunky or complicated. Give trade customers the same care you give retail shoppers and they'll shop the same way.
:quality(75))
:quality(75))
:quality(75))