Notes from Mailchimp FWD

Our strategy team spent last week at Mailchimp's FWD event, and came back with plenty to use.

The sessions covered email marketing, customer retention and building brand authenticity that lasts. Joe Wicks, Tom Goodwin and Jamie Laing each took a different route into the same question: how do brands connect meaningfully with an audience, and stay memorable once they have.

It ran from clever lifecycle strategy through to big-picture brand thinking, which is a hard range to cover well in a single day. A good deal of it will find its way into client work.

Thanks to the Mailchimp team for a well-curated event.