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K:LDN 2025 landed this week. Working with ambitious eCommerce brands means these events earn their place in the diary, and three things stuck with us.
Conversational AI is changing the relationship, not just the channel
Brands are using it to build meaningful, real-time customer relationships rather than to deflect support tickets. That's a different ambition, and a higher bar.
Historic data only takes you so far
Rory Sutherland's point, and a fair one: agility and experimentation are what drive growth. Looking backwards tells you what worked, not what's next.
The journey is only as good as the handoffs
First click to final conversion runs across teams that don't always talk to each other. Seamless collaboration isn't a nice-to-have — it's the part customers actually feel.
We're proud to partner with Klaviyo on this, helping brands like LeMieux and Stackers build smart, scalable customer experiences across every channel.
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