Shaun on attribution at IRX

At IRX, Shaun covered how LeMieux's measurement strategy contributed to triple-digit growth — and why most attribution models fall short.

Tom&Co Team·14 May 2025·2 min read

We spent this year's IRX (InternetRetailing Expo) doing what the event is good for: talking to industry leaders, partners and the people working out what retail looks like next.

A particular mention for Shaun, who delivered a session on how LeMieux's measurement strategy contributed to triple-digit growth. His argument: most attribution models fall short, and the useful part isn't pointing that out — it's what you do about it. He covered both.

Thanks to everyone we met, and to the team behind IRX for putting on something genuinely worth the day.

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