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We've completed a total site redesign for Millie's Cookies, bringing their in-store experience online.
The goal was a joyful, seamless online experience that feels the way Millie's feels on the high street. Here's what we baked into it:
A gamified cookie customiser. Shape, flavour and a personalised message, designed in real time.
Smart search. Double chocolate chip or a seasonal special, found fast.
Upsells and gift messaging. Extra treats or a personal note on any order.
Same-day Click & Collect. Order online, pick up fresh from the local store.
A flexible backend. The Millie's team manage campaigns and content themselves, in real time.
The result: smoother navigation, faster load times, higher conversions, bigger baskets, more sign-ups — and, of course, happier customers.
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