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'Matchy Matchy' at a scale photography can't reach.
- Customers want to visualise coordinated outfits
- Every colourway across every horse coat colour
- Shooting it all was logistically impossible
- Traditional photography was prohibitively expensive
AI Image Generation App
AI Product Image Generation
Dynamically generating variants of existing lifestyle imagery, allowing customers to visualise products on a horse that matches the color of their own
Key Results
10,000+
SKUs visualised
Near-full
Catalogue coverage achieved
100%
Manual approval before publish
10%
Of traditional photograph production costs
AI variants, with the creative team in control.
- Dynamically generates lifestyle imagery variants at scale
- Covers almost the entire 10,000+ SKU catalogue
- Every image queued for manual approval before going live
- Around 10% of traditional photography production cost
How it works.
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Dynamic Variant Generation
Generates variants of existing lifestyle imagery, allowing customers to visualise products on a horse matching the colour of their own.
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Near-Full Catalogue Coverage
Expands the Outfit Builder from a limited selection to cover almost the entire catalogue of over 10,000 SKUs.
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Quality-Controlled Pipeline
Unlike 'black box' AI, our workflow ensures integrity. Every generated image is queued for manual inspection and approval by the LeMieux creative team before it goes live. The entire process has been designed and built for scalability and efficiency specifically around LM needs.
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