Plain writing on AI in business.
Evidence reviews, deployment write-ups and practical pieces for UK leaders making decisions about AI: what's working, what isn't, and what the published numbers actually say.
:quality(75))
What is the ROI of AI in business in 2026? An honest UK evidence review
AI ROI is real, but it's concentrated. 6% of organisations see ≥5% enterprise EBIT impact; about 60% see no enterprise impact at all. The UK evidence in full.
:quality(75))
What is GEO and how is it different from SEO?
GEO (Generative Engine Optimization) is the practice of structuring content so AI systems like ChatGPT, Claude and Google's AI Overviews cite it directly in their answers, instead of just ranking it in search results. How it differs from SE
Tom Cummings10 min read:quality(75))
What is MCP (Model Context Protocol) in plain English?
MCP (Model Context Protocol) is an open standard, released by Anthropic in November 2024, that lets AI models connect to business tools and data through one common interface instead of a custom integration for every pairing. A plain-English
Jakub Halva8 min read:quality(75))
How much should a UK SME budget for AI in 2026?
Subscription seats are the easy part. This is a grounded sterling breakdown of what a 10-person UK team should actually budget for AI in 2026, tooling, training time, governance, and where Innovate UK funding can offset the cost, each figur
Tom McCaul9 min read:quality(75))
Which AI use cases pay back within a year for a UK business?
Most AI use cases are still unproven. Four aren't: invoice and back-office processing, predictive maintenance, software engineering support, and first-draft content, each backed by a named UK case study or dataset showing a real result insi
Tom Cummings7 min read:quality(75))
AI to Reduce Manual Data Entry: A Practical Guide for Business Owners
Manual data entry is quietly draining hours from your team every week. See how AI eliminates re-keying, syncs your systems, and cuts errors — with real case studies.
Jakub Halva7 min read:quality(75))
How do you build an AI strategy for a UK SME?
A third of UK SMEs still have no plans to adopt AI at all. A five-step framework, grounded in BCC adoption data, real 2026 sterling pricing and Innovate UK's BridgeAI funding, for building an AI strategy that survives past the first pilot.
Tom Cummings9 min read:quality(75))
Agentic AI vs generative AI: what's the difference?
Generative AI creates content when you prompt it. Agentic AI takes actions to finish a goal, planning multi-step tasks and calling tools with limited supervision. The difference is action, not just answers. A UK guide with a side-by-side co
Tom Cummings7 min read:quality(75))
What are the risks of agentic AI?
The real risks of agentic AI are not science fiction. They are project failure, accountability gaps, and security holes. Gartner expects over 40% of agentic AI projects to be cancelled by the end of 2027. This analysis covers the operationa
Tom Cummings8 min read