Plain writing on AI in business.
Evidence reviews, deployment write-ups and practical pieces for UK leaders making decisions about AI: what's working, what isn't, and what the published numbers actually say.
What is the ROI of AI in business in 2026? An honest UK evidence review
AI ROI is real, but it's concentrated. 6% of organisations see ≥5% enterprise EBIT impact; about 60% see no enterprise impact at all. The UK evidence in full.
Which UK regulator covers AI in 2026? Your principles-based field guide
There is no single UK AI law. UK businesses are governed by whichever existing regulator covers their sector, applying the government's five AI principles. Here is the 2026 map of who covers what, the EU AI Act overlap, and the five things
Tom McCaul8 min read
How AI workflow automation is driving massive productivity & quality gains.
Founder Tom McCaul and Head of Operations & AI Jakub Halva join James Gurd on Inside Commerce to unpack the practical ways AI is driving productivity and quality across client work — from agentic automations to human-in-the-loop governance.
Tom McCaul & Jakub Halva