Our founder Tom McCaul and Head of Operations & AI Jakub Halva joined James Gurd on Inside Commerce to unpack the practical ways AI is driving productivity and quality across client work — from agentic automations to human-in-the-loop governance.
The episode — “The 70% Rule: How AI Workflow Automation Drives Massive Productivity & Quality Gains” — gets past the hype and into how we actually use AI inside the agency: where it earns its place, where a human stays in the loop, and how we keep quality high as throughput goes up.
What we get into
The 70% rule — what AI realistically does on its own, and why the last 30% is where experienced people add the most value.
Agentic automations in production: the workflows we run day to day and the guardrails around them.
Human-in-the-loop governance — keeping quality, accountability and brand voice intact as volume scales.
Where the productivity and quality gains actually show up across client work.
Curious how this could work for your team? Explore our AI offer, or listen to the full episode below.