← All AI Case Studies
AI Content Production Pipeline

GEO Content Optimisation

A bespoke content engine that takes a topic and produces a publish-ready, fully-cited authority article — engineered for AI search (GEO) and held to a strict editorial QA gate — in under an hour instead of the two to three days it used to take.

ClientHomeware & Lifestyle Retailer
IndustryRetail & Ecommerce

Key Results

95%
Less time from brief to publish
<1hr
Topic to publish-ready article
5-10
Primary-source citations per piece
~40
AI-prose patterns blocked by voice scan
The challenge

AI search visibility without dropping the editorial bar.

  • Buyers ask ChatGPT, Claude and Perplexity directly — whoever gets cited wins
  • Done properly, one article ate two to three days of senior consultant time
  • Primary-source research, original statistics and structured metadata every time
  • Cadence of two articles a week plus a fortnightly fast-react slot
The solution

Publish-ready authority articles in under an hour.

  • Takes a topic and returns a fully-cited 1,500–2,000 word article
  • Substance from primary-source research and original calculation
  • A voice gate stricter than any human editor
  • Everything between the brief and the approval inbox automated
Inside the build

How it works.

Topic Creation & Primary-Source Research
Research · Primary Sources · Roadmap

Topic Creation & Primary-Source Research

The engine builds a content roadmap from what the audience is actually asking, then researches UK primary sources — government departments, regulators, peer-reviewed papers, named industry surveys — pulling five to ten citable datapoints. Every figure carries a specific number, unit, date and source URL; anything failing those four tests is dropped.

GEO-Optimised Drafting
GEO · LLM Discovery · Structured Content

GEO-Optimised Drafting

Articles are written to the client's editorial template: a 40–80 word definitive answer paragraph at the top (the part LLMs lift verbatim), question-format headings that mirror real user prompts, at least one comparison table, structured metadata for AI crawlers, and an original calculation derived from public data where one is available.

Strict Editorial QA Gate
QA Gate · Voice Scan · Editorial Standards

Strict Editorial QA Gate

A 10-element editorial gate checks citation density, comparison table, structured metadata, author byline and review date against the client's published standards. A separate voice scan blocks the article if it contains any of roughly 40 patterns that signal AI-written prose. Nothing ships until every gate passes.

Scheduled Cadence & One-Click Approval
Automation · Approval Workflow · Cadence

Scheduled Cadence & One-Click Approval

The engine runs on a schedule — two articles a week plus a fortnightly fast-react slot for breaking news — saving each draft, styled preview, sources file and QA scoresheet to a private preview library. It then emails the client a preview link with a one-click approve or revise reply, so nothing reaches the live site without sign-off.

Fancy seeing where AI could take you?

Let's Talk
More AI case studies

Real-world AI implementations delivering measurable results.