Content & Marketing Lead • 18 Articles
Content & Marketing Lead
India Claydon is Tom&Co's Content & Marketing Lead, bringing together expertise in content strategy, digital marketing, and e-commerce to create compelling narratives that resonate with ambitious brands. With extensive experience in the Adobe Commerce (Magento) ecosystem, India has become a trusted voice in the e-commerce community. India's work spans strategic content creation, thought leadership, and marketing campaigns that drive engagement and business growth. She has a particular focus on B2B e-commerce, digital transformation, and the intersection of technology and customer experience. As Tom&Co's most prolific writer, India has authored over 17 articles covering everything from case studies and industry trends to strategic insights and award announcements. Her writing combines technical knowledge with accessible storytelling, making complex e-commerce concepts understandable for business leaders.
Discover how Tom&Co transformed Millie's Cookies' website into a fast, playful, and personalised digital experience—boosting conversions, engagement, and making cookie lovers smile online.
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Tom&Co is thrilled to be a finalist for Best E-commerce Agency at the 2025 eCommerce Awards—recognising our work with brands like LeMieux and Topps Tiles.
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In the fast-moving world of e-commerce, personalisation is more than just a trend—it's an expectation. That's why premium equestrian brand LeMieux partnered with digital agency Tom&Co to create a unique, interactive outfit builder.
Digital transformation is no longer a 'nice to have' in B2B. It's the new standard. By 2025, 80% of B2B sales interactions are expected to happen online. But many B2B businesses are stuck—here's how to overcome the common roadblocks.
Discover how Tom&Co created a seamless, scalable Outfit Builder for LeMieux—enhancing personalisation, improving UX, and increasing AOV. See the strategy behind the custom shopping experience.
We caught up with Antonia Wordie, Ecommerce Manager for Sanderson Design Group, to discuss the exciting launch of their new trade site and Harlequin D2C platform.
For decades, B2B brands thrived by staying behind the scenes—focusing on wholesale, bulk orders, and long-standing distributor relationships. But in today's digital-first economy, the rules have changed.
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E-commerce never sits still—and neither do we. With global online retail expected to hit $7.4 trillion by 2025, the landscape is changing fast. Today's shoppers expect immediate access, global reach, and seamless, hyper-personalised experiences.
For B2B brands expanding into D2C, your tech stack isn't just infrastructure—it's your competitive edge. Here's how to build for scale from day one.
Personalisation in e-commerce isn't new — but the way it's being done is changing fast. We're now deep into the era of hyper-personalisation — tailoring the entire online shopping experience in real time.
From showroom to screen: Discover how Tom&Co transformed Barker and Stonehouse with headless technology, AI-powered search, and ongoing CRO to create a seamless digital experience.
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Adobe Commerce (Magento) is going full cloud mode. This isn't just another tech upgrade — this is a seismic shift towards a future where scalability, flexibility, and ease of use take centre stage.
Standing out in a crowded e-commerce landscape isn't easy, but Oliver Bonas, supported by Tom&Co, has proven how smart digital strategy and customer-centric innovation can drive exceptional growth.
For over 80 years, Fujifilm has been synonymous with photography, helping people capture and preserve life's most cherished moments. MyFUJIFILM partnered with Tom&Co to re-platform onto Adobe Commerce (Magento) with stunning results.
Discover how Tom&Co helped Agent Provocateur achieve a 30% increase in conversion rates through headless Adobe Commerce (Magento) architecture and intelligent integrations.
The charming tale of the Le Chameau wellington boot began in a seaside village in Normandy, France. 100 years later, we helped them revamp their website with remarkable results.
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It was recently announced that Tom &Co had once again been shortlisted for Adobe Experience Maker Awards 2022 for 'The Maverick Awards' for our client Oliver Bonas.
Tom &Co has had the most fantastic year in a multitude of ways. We have taken on some clients we would have once dreamt of working with such as Time products, Bradshaw Taylor.
