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Adobe Case Study: Topps Tiles revamps its customer journey through Adobe Commerce

Adobe Commerce



In 2019, Topps Tiles, the UK’s leading tiles specialist, made the decision to improve its online customer experience. Although the award-winning company has more than 300 stores and 1,500 specialist experts, it was operating a limited e-commerce platform that couldn’t support the growing level of digital traffic to its website and the omnichannel strategy the retailer wanted to offer to its increasing customer base.

Topps Tiles chose to work with creative agency Tom&Co to develop a personalised Adobe Commerce platform that would replace the bespoke in-house website it was using.

“With 332 stores, Topps Tiles’ key objective was to integrate its offline and online worlds,” says Tom McCaul, Founder & Director at Tom&Co. “With Adobe Commerce, Topps Tiles can do just that by bringing its showrooms to life online, and offering the flexibility that customers want.”