Biscuiteers have been with us since the very beginning in 2011. They create beautiful hand iced biscuiteers and their website has a huge focus on gifting and taps into the seasonal and occasional events through the year.
Due to the hundreds of different reasons customers can be shopping on the Biscuiteers website we had to ensure that the website had a keen focus on navigation. Developing additional controls and functionality for the faceted navigation to ensure that customers always find what they are looking for in the simplest way for them.
With a key requirement to build customer retention we are constantly looking for ways to bring people back to the website. With the pressie reminder customers have the option to set a reminder on a specifc date in the future if they see something they know say, Dad, would like for his birthday.
One of the most missed peices of functionality on gifting websites is multi-address checkout. This allows customers to send multiple gifts to multiple loved ones in a single checkout while retaining all the other essential gifting functionality such as nominated date and gift messages.
A key part of the project was ensuring that we built a website that was easy to manage by the team at Biscuiteers. As part of our standard set up we always couple Magento and Wordpress together for this reason.
Wordpress is a powerful content management system and allows us to build very flexible content pages that can be updated and changed without the need to sit in a dark room writing hundreds of lines of code. Phew!
Ensuring all websites work great on mobile these days is a necessity. Especially for gifting as people tend to do this on the go, between trains or while waiting for the bus.