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Adobe Analytics: Data that tells the full story

Adobe Analytics
In ecommerce, good decisions come from great data. But not just more of it — better connected, better understood, and better used. Adobe Analytics gives you enterprise-grade insights into how people behave across your digital properties — from product discovery to checkout, and every click in between. At Tom&Co, we help ambitious brands make sense of the noise and turn numbers into next steps.

75

Employees

+14

Years trading

+30

Clients with average growth of over 30% yoy

30%

growth yoy

£360m

Client Revenue

15k

PWA development hours

What Adobe Analytics brings to the table
1. Real-time customer intelligence Get a live view of how users interact across web, mobile, app and offline — all in one place. Understand not just what they did, but why they did it.

2. Multi-channel attribution that actually works Move beyond last-click reporting. Adobe’s advanced attribution models help you track the real value of each channel — so you can invest in what’s working, and fix what’s not.

3. Deep segmentation & personalisation Slice audiences by behaviour, product views, traffic source or lifecycle stage. Push those segments directly into personalisation tools like Adobe Target or your CRM.

 4. Predictive insights Leverage AI-powered forecasting, anomaly detection and conversion modelling to spot trends before they cost you sales.


5. Built to scale with you From mid-sized brands to global rollouts, Adobe Analytics handles complex data structures and business models — without breaking your marketing workflows.

What Tom&Co adds on top

We don’t just implement Adobe Analytics — we help brands build a data culture that drives decisions across ecommerce, marketing and customer experience. 


Setup that’s right first time We define your KPIs, map out a robust measurement framework and configure everything from tagging to dashboards with long-term scale in mind. 

Custom dashboards for humans (not just analysts) From exec-level performance snapshots to granular merchandising reports, we build visualisations that your team will actually use — and act on.

 Ongoing data strategy We help you surface the metrics that matter, align reporting with commercial priorities, and build a continuous test-and-learn loop into your digital ops. 

Integration across the stack Whether you're on Adobe Commerce, Shopify Plus or something headless — we make sure Analytics plugs into your platforms, personalisation tools and media channels.

Use cases we power

Basket abandonment diagnostics Pinpoint where and why users drop off — and feed insights directly into email or retargeting journeys. 


 Merchandising performance tracking See which categories, brands or product types drive profit, not just clicks — and optimise site real estate accordingly. 

 Campaign effectiveness reporting Measure how each marketing initiative impacts behaviour and conversion — across every touchpoint. 

 Onsite search & navigation analytics Discover what customers are looking for (and not finding), then refine IA, filters or search rules in response.

FAQ: What people ask us
Can I use Adobe Analytics if I’m not on the full Adobe stack? Yes. It plays well with other platforms — from CRM to ecommerce — and we’ll guide you through the most efficient integrations.

Is this overkill for a mid-size brand? Not if you’re serious about growth. Adobe Analytics offers power and flexibility that scale with you — and we’ll make sure it’s set up to deliver value from day one.

What’s the difference between this and Google Analytics 4? GA4 is fine for top-level traffic trends. Adobe Analytics gives you full ownership, customisation, real-time data, and cross-device/user journey mapping that GA4 struggles to match.

How long does implementation take? Depends on your setup, but typically 4–8 weeks to go from discovery to full deployment — including dashboards, training and data layer work.
Why Adobe AnalyticsTom&Co?
Because you don’t just need data. You need to know what to do with it. We help ecommerce brands connect insights with action — from marketing spend to onsite UX to conversion strategy. Ready to dig deeper into your data?

We’ve been working with Tom&Co for over two years now, and we couldn’t be prouder of what our website has become - and it’s still evolving every day. I work closely with the Tom&Co team and can honestly say that every single person I’ve worked with has been fantastic. They’ve helped bring our ideas to life, offered creative solutions, and supported us through every challenge. Even when technical difficulties pop up, they’re quick to jump in with answers and a way forward. It’s been a true partnership, and we’re excited to keep growing together.

Vicky Wennington

Ecommerce Manager

“Partnering with Tom&Co has been an exceptional experience from day one. Their deep understanding of Ecommerce and headless technology has truly transformed how we operate. What sets Tom&Co apart is their dedication to becoming a true extension of our team, always approachable, responsive, and ready to take on any challenge with a positive, solution-focused attitude. Their ability to adapt to our evolving needs, while consistently delivering above expectations, has made them an invaluable partner in our digital growth journey. I wouldn’t hesitate to recommend Tom&Co to anyone looking for a professional, hands-on, and innovative team to partner with!”

Terry Harris

Group Ecommerce Manager

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Got a question or two?

Q: What is Magento and why is it the best E-Commerce platform? 

 A: Adobe Commerce (formerly Magento) is one of the most powerful and flexible e-commerce platforms on the market. Trusted by leading global brands, it’s known for its scalability, advanced customisation options, and seamless third-party integrations. Whether you’re looking to create a fully tailored shopping experience, improve site speed, or handle complex operations like multi-store functionality, Magento provides the tools you need to build a high-performance online store that grows with your business. 

Q: Is Magento for B2B or DTC (Direct to Consumer) e-commerce stores? 
 A: Both! One ofMagento's standout features is its ability to support both B2B (Business-to-Business) and DTC (Direct-to-Consumer) stores on a single, powerful platform. It’s designed to handle complex B2B workflows like bulk orders, custom pricing, and account management, while also providing the seamless, user-friendly shopping experience that DTC customers expect. 

Q: Why choose an Magento agency in London? 
A: Working with a London-based Magento agency means you get access to local expertise combined with a global perspective. London is home to some of the best e-commerce talent, and agencies like Tom&Co are perfectly positioned to understand the unique challenges and opportunities of UK and international markets. Plus, there’s the added bonus of face-to-face collaboration if needed! 

 Q: How does Tom&Co work with clients? 
A: At Tom&Co, we believe in building long-term, growth-focused partnerships. We offer ongoing development and support retainers that are flexible to your business needs, whether you require continuous site optimisation, new feature development, or strategic advice. Our goal is to help your e-commerce store evolve and thrive over time, not just deliver a one-off solution. 

Q: What areas does Tom&Co cover?
 A: We’re a London-based agency, but we work with clients across the UK and internationally. Whether you’re a fast-growing UK brand or an established global business, we’ve got the experience and resources to help you achieve your e-commerce goals. We cover D2C and B2B brands. 

 Q: Is Tom&Co an official Adobe Commerce partner? 
 A: Yes, we’re proud to be an official Adobe Commerce Solutions Partner (currently Silver). This means we have proven expertise in delivering Adobe Commerce projects and are trusted by Adobe to provide best-in-class e-commerce solutions. 

Q: What industries does Tom&Co specialise in?
A: We’ve worked with leading brands across a range of industries, including fashion, homeware, food & beverage, DIY, and B2B e-commerce. Our team understands the unique challenges and opportunities in each sector, allowing us to create tailored strategies that deliver real results.

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