Insights from the Tom&Co team.
Strategy, design and commerce thinking from the people we work with.
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Six brands, one platform: inside Sanderson Design Group's new trade site
Antonia Wordie, eCommerce Manager at Sanderson Design Group, on swapping a one-screen SKU portal for a trade platform customers can actually browse — and what the D2C sites change next.
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The ACCS Edit #1: What is ACCS, and why are we migrating?
The ACCS Edit is our home for everything Adobe Commerce as a Cloud Service. First: why we're building on it, and what it means for the brands we work with.
Tom&Co Team3 min read:quality(65))
Sanderson Design Group wins Gold for Best eCommerce Replatform
Sanderson Design Group's new trade and D2C platform took Gold for Best eCommerce Replatform at the eCommerce Awards 2026 — plus Silver for Best B2B Website of the Year.
Tom&Co Team3 min read:quality(65))
Beyond the big bang launch: how we design for constant growth
A launch is not a finish line. How we build for the years after it — fast foundations, an ideation board, and CRO data from Topps Tiles.
Tom&Co Team3 min read:quality(65))
LeMieux Insiders App: Redefining Community-Led Commerce
A Q&A with Jakub Halva, LeMieux (Interview by Tom&Co). Earlier this week, LeMieux launched the LeMieux Insiders app, a first-of-its-kind platform combining e-commerce, community and rewards.
8 min read:quality(65))
Purely Diamonds Shines Online with a Sparkling New Website
At Tom&Co, we love helping established brands evolve their digital presence. For Purely Diamonds, one of the UK's most respected bespoke jewellers, that meant reimagining their online experience from the ground up.
5 min read:quality(65))
Coffee & Clarity: AI, minus the hype
Coffee & Clarity is our small-group morning session for senior leaders — ten guests, no jargon, and a straight answer on what AI can do for your business.
Tom&Co Team2 min read:quality(65))
Why We're Excited About Adobe Commerce's Next Evolution
For many years we at Tom & Co have recommended Adobe Commerce to ambitious retailers looking for flexibility and power. But today we're excited to talk about a genuine step change: Adobe Commerce as a Service (ACaaS).
5 min read:quality(65))
Six years since our first Topps Tiles launch
Six years ago we launched our first site for Topps Tiles. Two award-winning platforms later, retail and trade finally sit under one roof.
Tom&Co Team2 min read:quality(65))
Antonia Wordie: six months on Sanderson
Six months in as Ecommerce Trading Manager, Antonia Wordie is driving ecommerce growth across Sanderson Design Group's portfolio of brands.
Tom&Co Team2 min read:quality(65))
Silver at the 2025 E-Commerce Awards
Tom&Co took Silver for Best Ecommerce Agency at the 2025 E-Commerce Awards, and our client The Folio Society was named Retailer of the Year.
Tom&Co Team2 min read:quality(65))
Clare Kelly hosts a CRO panel at eCommerce Expo
Clare Kelly hosts "The New Rules of Conversion" at eCommerce Expo & Technology for Marketing, 24–25 September 2025 at ExCeL London.
Tom&Co Team2 min read:quality(65))
A morning at Ecom Collab Club
We joined Ecom Collab Club this week for a session on promotional strategies ahead of BFCM, and came away with plenty to take into peak trading.
Tom&Co Team2 min read:quality(65))
Elena Osichkina is back — and promoted
Elena Osichkina returns from maternity leave as Senior Project Manager, heading up our Retainer Project Management team.
Tom&Co Team2 min read:quality(65))
The Sanderson Design Group Trade site is live
The new Sanderson Design Group Trade site is live — streamlined ordering, trade and client pricing views, and the whole portfolio in one place.
Tom&Co Team2 min read:quality(65))
Tacos, margaritas and a canal
Our summer party sailed off to 'Mexico' down a canal, with tacos, margaritas and the classic British weather to see out Q1 and Q2.
Tom&Co Team2 min read:quality(65))
Millie's Cookies, redesigned from the ground up
A total site redesign for Millie's Cookies: a gamified cookie customiser, smart search, gift messaging and same-day Click & Collect.
Tom&Co Team2 min read:quality(65))
Topps Tiles: trade doesn't have to be clunky
Topps Tiles went headless across 332 stores: +30% consumer revenue, trade revenue doubled, and conversion up from 0.7% to over 4%.
Tom&Co Team2 min read:quality(65))
The Sweet Spot: Crafting Millie's Cookies' Ultimate Digital Experience
Discover how Tom&Co transformed Millie's Cookies' website into a fast, playful, and personalised digital experience—boosting conversions, engagement, and making cookie lovers smile online.
4 min read:quality(65))
Catching up with Mention Me
A catch-up with the team at Mention Me on brand advocacy, word-of-mouth referrals at scale, and their new influencer platform.
Tom&Co Team2 min read:quality(65))
The new Topps Tiles Trade site is live
The new Topps Tiles Trade site is live, with split basket, add-to-basket from listing pages and stock availability in the header.
Tom&Co Team2 min read:quality(65))
Oak Furniture Superstore is now Oak&More
Oak Furniture Superstore has relaunched as Oak&More, with live chat, Trustpilot, lifestyle-led browsing and faster product search.
Tom&Co Team2 min read:quality(65))
Behind the seams of LeMieux's Outfit Builder
LeMieux wanted an outfit builder that could scale with the brand. Here's how we designed and delivered it, from UX strategy to architecture.
Tom&Co Team2 min read:quality(65))
We're Finalists! Best E-commerce Agency – eCommerce Awards 2025
Tom&Co is thrilled to be a finalist for Best E-commerce Agency at the 2025 eCommerce Awards—recognising our work with brands like LeMieux and Topps Tiles.
3 min read:quality(65))
Why B2B transformation stalls
The six blockers that stall B2B commerce transformation — product data, ERP, internal buy-in, CAPEX — and how to work past each one.
Tom&Co Team2 min read:quality(65))
A day at Adobe Summit London 2025
We attended Adobe Summit London 2025 alongside Oliver Bonas — agentic AI, journey orchestration and real-time generative content.
Tom&Co Team2 min read:quality(65))
Ten things to get right before you replatform
Ten considerations for managing a replatform, built with strategist James Gurd and grounded in LeMieux's 197% year-on-year revenue growth.
Tom&Co Team2 min read:quality(65))
Digital Commerce for B2B Brands: Overcoming the Roadblocks to Transformation
Digital transformation is no longer a 'nice to have' in B2B. It's the new standard. By 2025, 80% of B2B sales interactions are expected to happen online. But many B2B businesses are stuck—here's how t...
5 min read:quality(65))
Creating a Personalised Shopping Journey: How Tom&Co Delivered a Scalable Outfit Builder for LeMieux
In the fast-moving world of e-commerce, personalisation is more than just a trend—it's an expectation. That's why premium equestrian brand LeMieux partnered with digital agency Tom&Co to create a uniq...
4 min read:quality(65))
Three things we took from K:LDN 2025
Conversational AI, the limits of historic data, and why the handoffs between teams decide the customer journey. Our K:LDN 2025 takeaways.
Tom&Co Team2 min read:quality(65))
A few days with the myFUJIFILM team
A few days at the myFUJIFILM annual conference, including a standout session on preparing for peak with Tom&Co.
Tom&Co Team2 min read:quality(65))
Notes from Mailchimp FWD
Our strategy team spent a day at Mailchimp's FWD event, hearing from Joe Wicks, Tom Goodwin and Jamie Laing on retention and brand authenticity.
Tom&Co Team2 min read- The Folio Society goes live
- Finalists for Best eCommerce Agency
- What we took from Meet Magento UK 2025Why More B2B Brands Are Going Direct—And How to Do It Right
- A Pedibus around the CityThe Smart Shop Revolution: AI & Composable Commerce with Adobe & Tom&Co
- Our design team at Config 2025LeMieux receives a Royal Warrant
- Shaun on attribution at IRX
- Emily adds Adobe Target and Analytics
- Come and find us at IRX 2025In-store energy, online: Oliver Bonas
- Clare Kelly on what belongs in your tech stackThe Yotpo team came to see us
- Barker and Stonehouse: +81% revenueThe Tech Stack Blueprint: Building for Scale as a B2B Brand Entering D2C
- Ten years with Oliver Bonas
- The Rise of Hyper-Personalisation in E-Commerce: Why Adobe Commerce (Magento) Developers Are Leading the Charge
- From discovery to delivery: why CX is the new battleground in eCommerceAdobe Commerce as a Cloud Service: what changes
- Our design team took a day at the wheelHow Tom&Co Gave Barker and Stonehouse a Digital Makeover
- A new eCommerce Manager joins usGraham Wilkinson dropped into the new office
- A Decade of Digital Success: Oliver Bonas & Tom&Co's Journey with REVIEWS.io
- Clare Kelly joins us as Account Strategist
- Catching up with AdobeSerenova is live
- Biscuiteers and Tom&Co: a decade of eCommerce growthGlobal expansion, simplified: LeMieux's multi-site headless strategy
- Don't sell, solveCapturing Memories: Replatforming MyFUJIFILM's Website to Adobe Commerce (Magento)
- Agent Provocateur's New Website Increases Conversion Rate by 30%
- Topps Tiles and Tom&Co: building B2B eCommerce that works
- Tom&Co has a new homeOur Christmas party started on ice
- Oak Furniture Superstore, relaunchedField&Flower, relaunched
- Five years with Topps TilesA new site for Cornishware
- Catching up with Gorgias
- Breakfast, and the 1% that adds up
- Le Chameau, finalist at the eCommerce AwardsAn evening at NikeByYou with Loqate
- Five eCommerce design trends worth watching in 2023How Master Bootmaker, Le Chameau, earned 72% New Customers After Relaunch
- Figma vs Sketch: The Battle of the Web Design Tools8 Ecommerce Design UX Trends For The Future
- Topps Tiles achieves omni-channel success with Adobe Commerce (Magento) and Microsoft ERP integration
- European E-commerce Awards, Oliver Bonas & Tom&Co Awarded B2C ecommerce Website of the Year
- Econsultancy.com: Oliver Bonas Boosts Revenue by 109% with Website OverhaulShortlisted for eCommerce Agency of the Year
- Tom&Co's Award Cabinet: The Adobe Experience Maker AwardsWe are on The Drum's Elite List
- Re:platform Podcast: The Pros, Cons & Challenges of Headless CommerceTom&Co's Award Cabinet: The 21 Round-Up!
- A three-time winner at the UK eCommerce Awards: our 2021
- The Drum: giving Topps Tiles a user experience makeover
- Talking Headless WebinarThe 2021 Adobe Experience Maker Award winners