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Strategy
We’re with you on a Business Growth Journey
We’re lucky to have a team made up of some of the best account managers, creatives, and business analysts we’ve ever come across (ok, we’re a little biased). But don’t just take our word for it; the likes of Oliver Bonas, Topps Tiles, and Agent Provocateur seem to think we’re doing a pretty good job, too. We’re all about working collaboratively with our clients to ensure the best possible eCommerce business growth results, keeping one eye on the future and the other on developing a deep understanding of your business and its goals.
Big ambition starts with smart planning
If you’re serious about scaling your e-commerce operation, the first step isn’t design or development — it’s strategy. That means looking beyond your current site setup and thinking bigger. Whether you’re starting fresh or evolving a long-standing brand, we’ll help you define a roadmap that turns commercial goals into technical reality. At Tom&Co, we bring strategy to life through close collaboration and decades of hands-on Adobe Commerce expertise. We don’t deal in vague consultancy speak — just sharp insight, clear direction, and a plan you’ll actually want to follow.
A proper plan, not just another deck
Too many strategy sessions end up in the same place: a pretty presentation that never sees the light of day. Ours don’t. We dig deep into your customer data, business operations, and current pain points to shape a strategic plan that’s realistic, specific, and primed for action. Whether it’s expanding internationally, improving conversion, or laying the groundwork for a future replatform to Adobe Commerce — we make sure every move is backed by evidence. The result? A roadmap designed to guide your next 12 to 24 months — complete with deliverables, KPIs, prioritised recommendations, and quick wins to get the momentum going.
Built around Adobe Commerce from the start
Adobe Commerce isn’t just a tool — it’s a platform that needs to be at the heart of your strategy from day one. Our strategic thinking is rooted in years of Adobe Commerce experience, helping businesses use the platform not just to operate, but to scale smartly. From managing complex product catalogues to building out multi-brand architectures or integrating with headless CMS tools — we know how to shape a strategy that plays to Adobe Commerce’s strengths. If you’re already using Adobe Commerce, we’ll help you unlock its full potential. If you're still deciding, we’ll show you how Adobe Commerce can support your vision long-term.
Strategy sessions that don’t feel like lectures
Our workshops are hands-on, collaborative, and tailored to the right level — whether you’re a startup founder or leading a digital team in a global business. We'll bring the right people into the room — UX designers, data analysts, solution architects — to challenge assumptions, spot quick wins, and map opportunities. And if you're already deep into Adobe Commerce? Even better. We'll help you think beyond the basics and start taking advantage of the full feature set. No waffle, no generic slides — just the clarity and direction you need to move fast.
What we deliver
✅ Strategic roadmaps aligned with business goals
Trusted by brands that scale
We’ve shaped Adobe Commerce strategies for high-growth and household-name brands alike — from Agent Provocateur’s global evolution, to Topps Tiles’ move to a scalable Adobe Commerce platform built for growth. We helped Lemieux expand into six international markets with a unified Adobe Commerce strategy that balanced localisation with consistency. For MyFujifilm, we architected a single Adobe Commerce backend powering six nations — enabling seamless cross-border operations and regional flexibility. Every solution is powered by best-of-class developers and deep technical insight. These aren’t one-off builds — they’re strategies built to scale. And we’re just getting started.
Case studies
