Scooting into success:
Micro Scooters
Surges with an 80% Increase in Engaged Sessions
The Microscooter’s vision was born after two super mums, Anna and Philippa, put their heads together to find a unique way to make the hectic morning routines more manageable. They came up with the Microscooter concept, and shortly after it was as if all their prayers had been answered. All of a sudden their children had brushed their teeth and laced shoes, raring to scoot to school.
We offer a large variety of services
Strategy
Retainers
PPC
Roadmapping
We can intergrate with almost any third party
Mailchimp
Yotpo
Klevu
Loqate
Being masters themselves at making journeys more fun, the site needed to mirror this experience. Although the grown-ups are ultimately the purchasing customers, the end users for the majority of Microscooters are kids (and big kids!) so identifying areas where we could gamify the buying experience and have the children involved in the online shopping experience made perfect sense. The 'Build a Scooter,’ feature gave children the ultimate freedom to choose their gear tape, font, and text colours and to add their name.
Focusing our attention on the adults, Microscooters were aware that a number one concern for parents would be the safety of their children. With this in mind, we simplified the customer navigation journey to direct parents to pages with video content showing the rigorous testing the scooters go through before being placed on the market. These unbreakable scooters are built to last, making them a great investment, plus friendly for the planet.
Less is more, just not when it comes to Scooters!
No Microscooter would be complete without some accessories, for a little added safety or just a bit of pizazz. Have you spotted the cuddly heads or snap band bracelets to add to the scooter pole, they are adorable! Microscooters added the helpful accessories page to keep them all in one handy place.
