Agent Provocateur's New Website Increases Conversion Rate by 30%

Discover how Tom&Co helped Agent Provocateur achieve a 30% increase in conversion rates through headless Adobe Commerce architecture and intelligent integrations.

Scaling for International Growth

Agent Provocateur operates across the US and EU, with both a thriving eCommerce business and brick-and-mortar stores. Their existing platform was holding them back, offering only limited integration options and restricting their ability to create a truly omnichannel shopping experience.

They needed a solution that could seamlessly connect with Microsoft Business Central ERP, improve email marketing effectiveness, and enhance their international reach. With these goals in mind, Tom&Co migrated Agent Provocateur to a headless Adobe Commerce (Magento) 2 architecture—delivering a highly customisable front end without compromising back-end stability.

This gave the brand the freedom to localise content, test new designs, and optimise user experience without rebuilding the entire site.

Enhancing the Shopper Journey

To ensure customers could easily find the perfect piece, we integrated Klevu search technology, improving product discoverability across the site. The new setup also made it easy to introduce new languages and currencies, allowing the brand to scale across multiple regions without disrupting back-end operations.

To enhance the brand's omnichannel presence, we added GiveX, a digital gift card solution that allows customers to seamlessly redeem their gift cards both online and in-store. This integration kept customers engaged, whether they were shopping from home or visiting a boutique.

Email marketing also plays a crucial role in Agent Provocateur's strategy, so we integrated Dotdigital, improving automation and customer journeys across multiple touchpoints. This gave the brand the flexibility to create targeted, high-impact campaigns that drive engagement and conversions.

Results That Speak for Themselves

By leveraging the power of headless commerce, intelligent integrations, and an omnichannel-first approach, Tom&Co helped Agent Provocateur create an elevated shopping experience that resonates with their customers worldwide.

Key Results:

• 30% increase in conversion rates
• 50% surge in mobile transactions
• 12% longer session durations

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