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Topps Tiles
A top 50 IRUK
e-commerce retailer

Topps Tiles are The UK’s largest tile retailer, with 370 stores.

After outgrowing their previous agency, Topps Tiles joined forces with us. They needed increased development capacity, while still retaining a close relationship with their chosen agency. That’s where we came in!

We launched Topps Tiles on Magento 2 in 2019. They immediately saw a 30% uplift in revenue from consumers, and a 100% uplift from trade customers.

While the new website was a huge commercial success, it now also acts as a central hub of information for both online and in-store customers. A true omni-channel solution, it allows sales assistants in Topps Tiles stores to generate quotes, and features tools to help convert early leads into sales.

View the site

We build our websites using a modern, forward-thinking approach called Headless.

This keeps the website fast, lightweight and flexible. By using the power of Magento’s functionality coupled with a quick, app-like front end, we’re able to deliver PWA-enabled websites.

PWA-enabled websites can be installed on a phone, just like a native app but without the user needing to visit the app store. We can then enable offline browsing and native phone notifications to open up a whole new communication channel!

We build great websites but don’t just take our word for it…

+20%
immediate online retail sales uplift
+100%
immediate trade sales uplift
370
stores using Magento omni-channel
capabilities
our approach

We use a careful and considered approach to deliver every project. All of our projects begin with a discovery phase, which is designed to align the teams and give us a deeper understanding of your brand and your goals.

With Topps Tiles, we wanted to create a more inspirational user journey

by making better use of their stunning lifestyle photography. Our second challenge was to improve the way that customers actually bought their tiles and accessories. By using a combination of dynamic, configurable product pages and an in-page basket cross-sell, we were able to guide customers to purchase all the essentials they needed alongside their tiles.

What makes the Topps
website special?

The new design focused on the inspirational element of the website and landing pages, positioning it in a more premium segment.

Microsoft Business Central

The Microsoft Business Central ERP system uses advanced two-way syncing to integrate the website with the physical stores. For example, syncing offline orders with a customer’s online account.

Visualiser integration

Integration with two types of smart visualisers allows users to preview their chosen tiles alongside their selected grout and trims.

Up-sell and cross-sell

The website intelligently guides customers towards buying the right essentials for their tiles, including grout, trims and adhesives.

In-store quotes

The website allows staff in-store to create personalised quotes for customers that can be redeemed at any point, both in a store or online.

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