We were approached by Daisy Jewellery in the middle of 2016
with a brief to migrate their website to a Magento platform.
They were on a bespoke platform which was limiting what they
The aim of the new website was to significantly improve design, product presentation, and UX of the website.
One of the main requirements from the client was to build the website with a strong editorial feel with variety of reusable content blocks. That should supports strong identity of the brand and allows Daisy to manage the website and create additional high quality content.
We have decided to seamlessly blend the editorial feel of the content pages with the functional webshop pages. Strong content blocks at the top of the listing pages are not only inspiring visitors but also allowing for some all important SEO copy.
Daisy's jewellery come in several different materials and it was
important that we present them on the listing pages. We wanted
to avoid having duplication of similar items on the listign page
so opted for grouping materials together.
That made filtering by material a little odd so we developed Dynamic filters which automatically changes the products material based on the material being filtered.
With more than 50% of Daisy's traffic comes from mobile devices so delivering optimised UX for mobile was absolutely key. By ensuring Daisy could managed content on both desktop and mobile they are able to keep the website looking just as beautiful on mobile as it looks on desktop.
In order to not only present the products but also their packaging and possible cross-sell opportunities, we decided to go for a slightly unusual product page design with a sticky right bar. That allowed us to show visitors a variety of images while keeping the key information always visible.